The company was encountering difficulties in internal communication and sharing, even on the move
Restorative Neurotechnologies was founded in 2018 in Palermo, Italy. It is a startup that produces a medical device for neurorehabilitation based on noninvasive neuromodulation technologies.
Although it is very young, it immediately managed to establish itself in the market thanks to a commercial scale-up and a €1 million grant in 2020.
"When we were born," explains Gabriele Chiaramonte, Product Manager Restorative Neurotechnologies, "we were less than ten people, one contact person per area: one for product development, one for clinical references, one for marketing.
Our reality started to scale quickly, so from our headquarters in Palermo we started to have several collaborators all over Italy.
As we grew and managed operators in different places, one of the first needs was organizational: we needed to simplify the sharing of information and resources so as not to slow down our business. It was not always easy to get teams to communicate efficiently or to know when a colleague had a commitment without having to do a thousand verifications.
Pandemic accelerated this need, as after a short time we were all in smart working, eager for a "virtual office" to make work more agile, even on the move.
So the priority was to adopt a tool to improve internal organization and optimize outward organization as well."
With Google Workspace and its native integrations, work is now optimized
Google Workspace responded to Restorative Neurotechnologies' organizational needs.
"As a product manager and co-founder of this startup," continues Gabriele Chiaramonte, Google Workspace adoption contact, "one of my tasks was to set the foundation especially for IT issues.
We knew the platform very well and this gave us additional confidence. What convinced us most was the abundance of services for communication, sharing and data analysis that the Google suite provides!
Google Workspace immediately proved to be the most comprehensive solution on the market, useful for improving not only internal but also external communication.
Thanks to tools such as Google Meet or Drive, we can send files while always controlling permissions, to which users and how they are shared.
The use of the Google suite has proven to be essential to manage business operations in a more streamlined way as well; with Google Workspace we automate many manual processes, leaving employees freer to focus on their tasks.
Another benefit is provided by native integrations. We have connected Gmail and Calendar with many of our workspace tools, such as HubSpot, to automatically record and manage data and interactions of all users with our CRM. A popular and high-performing tool is Google Sheets, while with App Script we customize this App and create automated data analysis algorithms.
For a company like ours, having data that is always up-to-date and automated allows us to leave only the interpretation of the data and the resulting behavioral choice to people. From our proprietary product platform, through APIs and with a simple spreadsheet, such as Google Sheets, we make data accessible to simplify analysis. All business areas, including administrative areas, are filtered and analyzed with this tool.
We have also integrated Jira, our project management tool, to Google Sheets : with custom code we customize reporting according to our wishes. Thanks to the Atlassian MarketPlace we ensure a good integration for design and also for change delivery and we are fully satisfied. With all these resources we manage the daily work better: moving in a synchronized and linear way, we optimize time and productivity."
Investing in training to take advantage of all Google Workspace applications, such as Vault
"We started out like any startup with a lot of trial and error. Over time we were able to focus on improving the quality and traceability of work, relying on the robustness of tools that allow us to go beyond what were the initial limitations.
We now have a larger and more structured team: in addition to the product area formed by a group of developers, the commercial area (sales, marketing and business development) and R&D, which has always been the driving force behind our startup, have grown.
We are increasingly aware of the importance of automating manual processes to allow employees to take care of the human side and high value-added features, both personal and professional. These tools allow us to do that.
The fact that we have an IT system that is governed mostly by Google Workspace tools has helped us to have easier and faster onboarding than in the early days and thus has allowed us to grow.
Google Workspace is a game changer! It is important to continue to invest in training to take advantage of the full functionality of the Apps, so we will organize dedicated sessions with power2Cloud.
We consider strategic, for example, the use of Google Vault, included in our version, to store, lock, search and export user data within the Google suite.
The Google suite," Gabriele Chiaramonte concludes, "allows us to solve problems and better manage many of our daily activities. It is useful for tracking our business, both internal and external, I am thinking for example of quality and activities with regulatory bodies. It is a communication and sharing tool that allows us to have a more continuous and linear workflow."
