"Manet," says Andrea Proietti CIO and co-founder of Manet, "offers digital concierge services through apps and devices, which accommodations make available to their guests.
The Manet App is an intuitive solution for communicating and offering information, offering digital check-in and remote check-out, minimizing physical interaction with staff, to consult and book all ancillary services prior to arrival or when guests are mobile.
The Manet device, on the other hand, includes all the benefits of the App, as well as dedicated features such as unlimited and free worldwide calls, unlimited and free Internet connectivity, hotspots to connect personal devices, audio guides of major points of interest, chat, and more.
Managing SIM activation, shipping, or device pickup for our customers is so important, especially since we operate in nine countries. It is important that the sales and operations teams are coordinated. In fact, some activities can only start when the previous ones are finalized. Sincronizing information between internal departments at the beginning of our work was a complex and cumbersome."
"When we started in 2015," Luca Liparulo COO and co-founder of Manet continues to relate, "we were using Excel spreadsheets. We soon realized that they did not allow us to manage an increasing number of clients.
For e-mail, the choice has always been G Suite (now Google Workspace), because it offered cloud-based operations and collaboration even on the move. A key aspect, because before the pandemic we were already working in a hybrid form, with some colleagues taking turns in the office, others connected in cities other than our own.
As time went on, it became necessary to choose a real CRM. We set aside Excel for Agile to organize customer contacts differently with the basic functionality of the new platform.
Let's say it was not really digitization, because it was already in place, but better management of the customer base and the arrival of a prospet, but something was still missing.
In fact, our work toolswere not communicating well with each other, an example? We were using SendGrid provider for sending marketing emails, Agile for new customer management and activation, G Suite and Google Calendar for appointments and follow up emails. More or less manually the other internal procedures were done, such as signing contracts, We had tried to create mini automations, but everything was done absolutely manually."
"We were looking for something - they conclude - that could automate Manet's processes and integrate natively with the work tools. This prompted us to choose HubSpot, which is much more than a CRM, useful for easy sharing of information, both internally and with customers, but also for sales and marketing initiatives."
"Our team has embraced the change and adoption of HubSpot well," explains Luca. "We followed the migration from Agile to HubSpot internally. This was followed by small training sessions for colleagues, which we left room for to optimize the platform.
Comparison is important to understand everyone's needs and to continue to integrate and improve all necessary workflows, even those we personally know less about."
"Today, thanks to HubSpot, every time a new client is activated," Andrea resumes, " automatic email sequences start for requesting and sharing our content on the digital environments of the accommodations we follow, we talk about the website, booking platforms or the emails they send to their guests .
In this way, Manet automates the promotion phase in a smart way and makes the most of all its services."
"The implementation time for HubSpot was short., we took 2 to 4 days," Luca recalls. "The most important thing was the database migration, which took place without interrupting data acquisition in Manet Mobile. We organized everything, including HubSpot trainings for colleagues. Close to the weekend we made the transition from Agile to HubSpot, by Monday we were all ready to use it. Now we are continuing to improve the platform to fit our needs."
"With HubSpot," Andrea sums up. we have also reduced customer management time in the post-sale phase, an activity that has always taken up time for the collection of accommodation-related materials.
Communications thanks to HubSpot are no longer handled manually, but are automated. Even administrative departments know in real time, thanks to a notification, when a customer is active or has settled invoices. They no longer have to consult Excel files or their colleagues, so they can save several hours of manual and repetitive work."
"HubSpot is a very simple platform, but it has so many features. power2Cloud showed us how to manage the database, use contacts, leverage automated flows, supporting the training of our teams. This approach will also be very useful for Manet in the future, to make HubSpot even more profitable for all our activities."
Luca Liparulo
"From a technical point of view, we had no special needs," explains Luca, "partly because we have a dedicated team, but power2cloud's experience in using HubSpot wasinvaluable . The platform is very simple , but it has so many features.
In addition to Contacts, Companies, and email marketing, power2Cloud showed us how to manage the database, use contacts, leverage automated flows, and supported the training of our teams in using the solution.
This approach will also be very useful for Manet in the future to make HubSpot even more profitable for all our activities.
Our goal? To minimize the interaction between people, I'll explain myself better so as not to be misunderstood.Checking every time where a customer or logistics management is at can slow down our processes, perfecting all workflows even with automations is important for our work economy.
This is why we are trying to create more and more precise flows: when a contract is signed, the post-sales activities start, the communications to customers for the customization of the material, and then we move on to logistics for the delivery of Manet devices, leaving marketing to intervene only when this whole process has been concluded.
This will allow us to scale quickly in Italy, Europe as well as abroad, and it will not be necessary to proportionally increase employees as well."
"Thenative integration between HubSpot and Google Workspace, including Google Calendar, makes it easy for us to share our availability for appointments as well. Now that our systems are integrated," Andrea concludes, "tracking emails and synchronizing all communications to HubSpot's CRM is much easier and immediate.
Aircall's switchboard is the missing link to close the loop.
The next step will be to activate this solution to collect lead data from the first phone contact until the contract is signed.
In fact, Aircall will give us the ability to monitor the number of calls and duration to segment our users and have a better performance of our customer management."
"The native integration between HubSpot and Google Workspace, including Google Calendar, allows us to easily share our appointment availability as well. Now that our systems are integrated, tracking emails and synchronizing all communications to HubSpot's CRM is much easier and straightforward."
Andrea Proietti
Manet Mobile Solutions (MMS) was born in Rome in 2015 from a project conceived and implemented by five young entrepreneurs: Antonio Calia, Marco Barbato, Luca Liparulo, Marco Maisto and Andrea Proietti.
The developed solution, Manet, is a customizable digital concierge, usable through an App or physical Device, which accompanies guests before, during and after their stay experience. The App offers the opportunity to enjoy all information about the accommodation and its ancillary services, allowing the guest to book them directly. The App also includes travel guides, food and wine suggestions, and other useful travel tips and tools. At the same time, the App offers digital check-in and remote check-out, minimizing physical interaction with staff. The Manet Device expands the possibilities offered by the App, equipping the guest with the ability to make unlimited and free calls and have unlimited and free internet connectivity, hotspots to connect their personal devices, audio guides of the main points of interest in the destination, and more.
The hotel has a Dashboard, which supports the staff in streamlining daily operations, simplifying contact with guests and more effectively conveying their services with the goal of increasing profits.
We combine the most innovative solutions with a highly qualified team to support each organization in the migration, deployment and training phases.
