TikTok is among the most popular social networks worldwide, boasting more than 1 billion monthly active users and ranking as the sixth most-used platform. This phenomenon offers companies an extraordinary opportunity to generate leads and increase conversions.
The integration between HubSpot and TikTok represents an innovative solution, enabling automatic synchronization of leads obtained on TikTok with one's CRM HubSpot, all without the need to develop code.
This can greatly facilitate contact management, optimize the lead nurturing process, and increase sales.
In the course of this article, we will explore how smart integration can become your strategic ally in maximizing the potential of TikTok for your company's growth.
How HubSpot integration works for TikTok
The integration between HubSpot and Tik Tok is designed to be simple, stable and fast.
The new feature enables companies in all industries to speed up sales processes by efficiently organizing contacts through automatic, real-time data entry.
Specifically, the integration imports advertiser-generated lead data to HubSpot's Smart CRM, eliminating the additional time, effort and resources required to manually download and reload leads from various platforms.
To start synchronization, simply create a lead capture module on TikTok and link it to your HubSpot account.
Once the integration between the two accounts is set up, the leads generated on the TikTok module will be synchronized with HubSpot and automatically mapped to the CRM properties so that lead data is transferred accurately.
An additional benefit of this integration, which should not be underestimated, is the complete elimination of the margin of error due to manual migration of data from one platform to another.
The benefits of integration between HubSpot and TikTok
Although in the beginning this social was the prerogative only of younger people, it is now possible to find people of all ages within it.The result is easier outreach to customers due to the ability to create consistent and personalized content.
This translates into significant cost and time savings for all companies.
Contrary to past trends, in fact, now it is the consumer who searches for the product by entrusting their choices to evaluations that also go through the quality of the content produced by a brand. Thanks to the interactive experience offered by Tiktok's platform, the customer can now relate directly with the company through comments, messages and likes, in real time.
Merging lead generation tools with HubSpot's CRM ensures an even smoother and flawless customer experience, unlocking useful information with intelligent workflows and complex contextual analytics.
With this integration you can:
- Integrate TikTok for Business account with HubSpot in real time.
- Take advantage of lead-generating ads through TikTok by automatically synchronizing leads with HubSpot's Smart CRM.
- Involve leads created through TikTok using HubSpot Marketing Hub to create customized campaigns across all channels, from email, to paid ads, to SMS
- Indetect hot leads more intelligently, to qualify and convert them faster and easier through HubSpot Sales Hub.
For whom this integration is meant
The integration between HubSpot and TikTok can be used by companies of all industries and sizes, modifying and customizing the tool according to the needs of each business.
Among the many advantages this solution offers we find:
- Simplification of lead management: no longer need to manually export leads from TikTok.
- Improved lead nurturing: the leads generated can be immediately inserted into one's lead nurturing flow on HubSpot.
- Increased conversions: integration enables a smoother path for leads, from generation to acquisition.
The integration between HubSpot and TikTok is a powerful tool that can help you harness the full potential of social for your business. With the new features available, developing a customized strategy and following your customers through all stages of their customer journey will be much easier.
Use HubSpot's CRM for your lead generation strategy
The integration between an efficient and high-performing CRM like HubSpot's with the endless potential of the Tiktok social platform, gives you the opportunity to come in contact with a lot of new users that you might not have been able to reach otherwise.
The ease and ease of use of synchronization between the two platforms will keep you one step ahead, speeding up processes and increasing sales.
power2Cloud is a multi-certified HubSpot partner ready to guide you with its team of Certified Experts and Trainers, ensuring easy implementation and comprehensive preparation, to safely achieve your goals.
What are you waiting for? Contact us now for how HubSpot can be useful to your business!