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power2Cloud28/02/2310 min

Winter '23 Edition Shopify: over 100 updates to sell more and better

Thinking about all the features of an eCommerce site to sell products and services online effectively is not always easy. That is why Shopify is at the forefront of developing and building new tools and features to make available to businesses.

Shopify is constantly introducing new features useful for attracting new contacts, increasing awareness of your brand, and automating many tasks that are often done manually, with high margins of error.

Seeing the many new features introduced, the Shopify Editions was launched, a semi-annual update that collects all the products launched in the previous months. 

In this article we have collected the key features of this winter's second edition, the Winter '23 Edition that allow you to:

    • increase conversions

    • selling on multiple channels

    • selling globally

    • expanding your business with B2B

    • find customers and engage them

    • evade and deliver orders

    • manage your business

    • create with us

      • choose your components

Over 100 enhancements further enrich the Shopify eCommerce platform with new services designed to help you accelerate and simplify the development process, improving the customer experience. 

 

Increases the quality of conversions

Your users are accustomed to the logistics and customer care offered by Amazon, continuous updates and interactions, thanks to this new Shopify update .

To make it easier to capture and convert leads from multiple sales channels, here are some opportunities that can help you improve conversions and satisfaction with your end customers.

It's about the small details that make your service flawless, beyond expectation.

Create trust with Shop Promise, communicate the arrival of an order

With Shop Promise you have more time to focus on your store, becauseyou no longer have to figure out how long it takes to process an order or when a package will reach its destination.

Shop Promise improves conversion rates by showing the expected delivery date, specific to when the customer placed an order. Also being notified is where it will be delivered. 

Shopify uses order fulfillment history and reliable approximations of transit time to determine the expected delivery date. A service we recommend activating because it increases trust and loyalty.

The badge is displayed next to an estimated delivery date. A second label shows the order marked as "delivered" along with an illustration of an open box with confetti next to the Shop Promise badge.

The benefits of Shopify Promise:

    • best payment experience. Shop Promise extends delivery expectations to Shop Pay, the accelerated, highest-converting checkout on the planet.

    • Real-time monitoring. Provide customers with accurate monitoring updates in the Shop app for all Shop Promise orders.

    • Peace of Mind Guarantee. Orders are accompanied by a guarantee that covers shipping costs if a delivery date is missed, at no additional charge.

Why activate Shop Promise?

    • 45% of buyers are actively looking for companies that clearly state the expected delivery time.

    • 68% of consumers surveyed are affected by estimated delivery time.

Customize your store with metaobjects

To avoid shopping delays, frequently asked Customer Service questions, and better present your products, metaobjects help you add and store additional structured information for your store. 

This way you can create reusable and customizable content, configure product highlights, encourage cart upsells, store information for a product such as specific features and size charts. 

Draw, edit, translate directly within the online store editor or use the Storefront API to seamlessly insert content into your custom storefront. You can retrieve and edit data stored in metaobjects at any time from the Shopify control panel.

With Shopify sell through multiple channels from one platform

Managing physical points, eCommerce and different MarketPlace is not always easy and requires diversified and extensive management. With Shopify, you can sell in person, on social (such as Facebook, Instagram, Google and YouTube) or online by leveraging native integration of multiple channels. Easily reaching your customers and managing everything from one central platform has countless benefits. 

First, it allows you to coordinate all your sales channels faster. This way your teams can improve performance while Shopify automatically monitors orders and inventory.

More customization with the App Shop

    • Customize your product collections, descriptions, bestsellers, and branding in your store.

    • Customers can access eCommerce more easily via passkeys .

    • Add new experiences to product pages. Use partner apps Foursixty and Supergreat to host shoppable brand content and video reviews.

    • Use product reviews to discover new ways to grow through customer feedback.

Sync and sell on YouTube as well

Have you ever thought of selling on YouTube?

You can place products next to your videos so that followers can add likes, subscribe to your channel, or simply buy. 

Create authentic, live and on-demand shopping experiences and stand out with up-to-date product information right below your video, pinned in chat or tagged during a live stream.

Why sell on YouTube?

    • Sync your Shopify store catalog and YouTube instantly.

    • Create an engaging experience that will drive your audience to purchase.

    • Monitor everything from one place: sell, manage orders and performance along with everything else from the Shopify control panel.

Expand your brand globally

With Shopify Markets updates and the introduction of the full-stack Markets Pro solution, it is becoming easier and easier to expand rapidly into new international markets.

Shopify Translate & Adapt

Involve more customers with regional, seasonal, and cultural relevance by localizing your store content to different markets.

Translate & Adapt allows you to automatically translate up to two languages and add as many manual translations as you wish. 

The side-by-side editor makes it easy to compare and review translations. You can also use it to edit content for markets with the same language, adapting it to local culture, season, and context.

    • Add, edit, and manually review translations with the side-by-side editor

    • Translate into 2 languages via Google Translate

    • Adapt texts to local spelling and terminology conventions

    • Locate store via theme editor or from any resource page

    • Easily manage localized content from the Shopify control panel

Start climbing with Markets Pro

With Markets Pro you have a complete solution for end-to-end liability management, cross-border shipping and fulfillment, and tracking tools.

    • Lighten up international tax return, registration, and remittance.

    • Automatically remove items with import restrictions in each marketplace to ensure that your product catalog is compliant and that buyers see only what they can purchase in their region.

    • Defend against fraud on every cross-border order and protect repayments from currency fluctuations with guaranteed foreign currency.

Convenient shipping rates and integrated partners

Get discounted rates on your account and recommendations for those of new customers. Shopify manages your international fulfillment and allows you to work with certified logistics partners to fulfill and deliver orders.

Prepaid duties and customs documentation

Receive duties in advance to eliminate surprise fees on delivery, use customs clearance labels and customs documentation that are easy to manage from your control panel.

Automatically localize experiences

While Markets' standard features allow you to manually locate your store, Markets Pro automates the location. Geolocation and domain redirection automatically ensure customers shop in their local experience, using their preferred currency and payment methods.

Winter '23 Edition Shopify: make your B2B grow too

Shopify is always at the forefront of B2B-facing ecommerce development. With continuous updates, knowledge on managing direct-to-consumer commerce solutions is leveraged and adapted to improve business-to-business (B2B) sales.

Quantity rules

Now it is possible to create quantity rules for products and variants, including minimums and maximums, packages and increments:

    • increases average order value by adding minimum order quantities for products;

    • simplify the fulfillment process and save on shipping and handling costs by selling in bulk;

    • set unique rules for different clients.

Customer-specific product publishing

Offer your business customers a selection of customized products and catalogs to enhance their shopping experience.

Create custom logic for B2B

Enter company, location, and contact information in the payment and delivery functions to customize checkout. Meet your customers' needs with logic that works for your B2B workflows, using Shopify Functions.

Metafields for companies and locations

Keep track of unique information about your customers and simplify back office activities by adding custom data fields to companies and business locations.

Consistent cash mark

Build loyalty and awareness by keeping brand and design consistent throughout the entire B2B payment experience.

B2B invitation email

Send customers a customizable welcome email with login and ordering instructions directly from your control panel.

Checkout to the draft

Shopify simplifies the process for ordering products for customers and your business.

    • Gain more control and visibility by receiving orders as a draft, allow them to be reviewed and approved before finalizing the purchase.

    • Increase efficiency by automatically approving purchase requisitions.

    • Offer the opportunity to request a quote online.

Secured credit cards

Simplify your payment processes and improve timeliness by allowing customers to securely store credit cards at checkout or within accounts.

Invoices for provisional orders.

Create advance orders on behalf of your clients, then easily collect payment by sending invoices directly from the administrator.

New B2B APIs and compatible apps

Use Shopify's suite of B2B APIs to create your customized solutions based on your business needs, such as collecting order notes, packaging and checkout instructions, or even creating loyalty programs.

Marketing automation for re-engagement

Marketing automations allow you tosend emails to customers who abandon a cart, checkout, or browse products without purchasing. You can easily add these new automations to your existing workflows with Shopify Email.


We recommend that you create and customize marketing operations to engage your customers at every stage of their purchase journey in your eCommerce, turning leads into customers.

    • Customize Shopify Email templates. Add a custom Liquid section to any Shopify Email template to create custom fonts, images, buttons and more.

    • Quick Payment Buttons. Encourage more sales from your customers' inboxes by including a Shop Pay button in any email campaign.

    • Shopify Inbox now also on Shop and Instagram. Use these tools to share products and close sales with customers. In addition, you can now view real-time purchase activity from your online store, so you can turn more conversations into sales.

    • Segment customers with new filters. Leverage in-depth information about your customers by creating segments based on who has received or opened an email, purchased a specific product, and more. This allows you to re-contact them with customized campaigns to increase sales.

Improve your business management with Shopify

Managing your eCommerce business can be challenging and time-consuming, with Shopify it's all easier with powerful management tools that will allow you to get better results with fewer resources.

Take advantage of granular authorizationsfor greater control over viewing, accessing, and editing on eCommerce by your staff. 

During the Winter '23 Edition, it was announced that 10 new types of permissions have been added to improve channel management in full security.

    • Metafield improvements for the back office. Use the bulk editor to create, edit, and delete metafield values with definitions on products.

    • Planning with Shopify Flow. Leverage automation of almost any task or process for a specific time of day, week or month to do more with the Apps you're already using and retrieve data to simplify reporting. All without touching a single line of code.

    • Shopify Flow OpenAI connector: With a new branded OpenAI action, you can now use Shopify Flow to send text prompts and configuration parameters to GPT and retrieve AI-generated text. Streamline messaging and content in your workflows.

Enhanced Shopify App for mobile devices

With the Shopify Mobile App, create, grow and manage a first-rate business right from your phone. Download it now to:

    • Easily edit and update the appearance of your store with Shopify's editor. Snap product images with your phone and follow the guide to create new products and configure variations.

    • automate marketing. Create emails using a variety of templates with Shopify Email.

    • quickly and accurately update inventory, gaining insight into your online store's performance.

Here is a brief overview of the major updates. If you have specific implementation, migration or optimization needs for your eCommerce, confront our experts.

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