Born in China as a platform for younger people to upload funny videos to, TikTok has undergone exponential growth over the course of the pandemic reaching 1 billion active users by 2023.
At present, TikTok is the sixth most popular social media platform globally, with spending by its users of about 2 billion in 2021 alone.
Not long after this social opened, companies saw the potential hidden within it and began to bring their products to the platform, beginning a new form of marketing that was more effective, with lower costs and immediate feedback.
TikTok Business Account, how it works
Once businesses began to have an increasing presence on TikTok, in the wake of Instagram and Facebook, this social also evolved and decided to create a new type of profile completely dedicated to businesses that would also integrate e-commerce, called TikTok Business Account.
How does it work?
There is a "for Business" version within TikTok that collects brand-specific tools. By creating an account on TikTok for business you have access to TikTok Ads manager, for scheduling and creating ads, and to TikTok Business Center, TikTok's support center that gives access to your account to the various teams in your company.
Along with this solution TikTok has created TikTok Business Account, a public profile for that allows various businesses to create a real marketing strategy. To help you with this TikTok provides measurement tools and apps to edit your content.
The importance of the right e-commerce
To start implementing your e-commerce marketing strategy, and get your products known to the TikTok audience, you need to choose an online sales platform already integrated with this tool such as BigCommerce.
By choosing this solution you can ensure a complete, high-performing experience for both your B2C and B2B customers through, dedicated catalogs, no transaction fees, and all the versatility of a super-secure Headless CMS.
With BigCommerce you can manage your e-commerce completely independently, with all the analysis and reporting tools you need to monitor sales trends.
In conjunction with the new TikTok-BigCommerce integration you can take the way you sell to another level, directly connecting your store to the platform and interacting with thousands of users every day through native tools.
Once you create your TikTok Business account you can sync your BigCommerce site's catalog in one click, this will make it much easier to view all your products.
In addition along with the many possibilities that TikTok offers you can create the creativity format that best suits your business, with interactive videos and stories related to your store.
BigCommerce x TikTok: all tools
TikTok Business along with BigCommerce provides a number of tools to track the progress of visits to your e-commerce and to initiate sponsorships of your products.
In it you can:
- Open a Shopping Tab directly on TikTok, your users are able to see your product catalog without leaving the platform
- Use advanced matching, with this tool you can track visitors with a much higher percentage of accuracy, with better results
- Audience enrichment,build and strengthen your audience by creating targeted ads for potential clients
- Send additional information to your visitors based on their actions, such as their order total or the name\category of the product they are looking at. You can use the information you've earned to personalize ads and enrich your reports with ROAS ( return on ad spend) metrics, to understand the return on what you've invested in sponsorships.
- Use TikTok Pixel to track events of your choice on your BigCommerce store.
- Automatic plugin upgrades with respect to TikTok technology news.
- Create and manage conversion campaigns on your e-commerce following a step by step guide
- Synchronizing your e-commerce catalog and making your products easily reachable
- Manage your paid campaigns with TikTok Shopping and Product Link, connecting your TikTok and TikTok business accounts.
Connection issue
One of the biggest problems encountered when it comes to selling through e-commerce is definitely the lack of contact between the customer and the seller. This "distance" that was already partly covered by Instagram, is almost completely eliminated by TikTok.
Now you can show in videos your products, how they work, the various uses for them and more. Sometimes the best content is that requested by the users themselves in the comments, providing you with new ideas and insights.
The feedback this way is immediate, and while you will get to see what customers like about you you will also see what features need improvement. Understanding what solutions customers are looking for will be much easier.
If you are looking for a simple solution with which to get your e-commerce products known on one of the most popular platforms of the moment then BigCommerce x TikTok integration is the best choice. power2Cloud as a BigCommerce partner will help you throughout the process of creating and loading your digital store by training your team on how to use the platform and providing all the support you need to grow.