Cloud platforms, digital skills and financial tools can help accelerate the growth of Campania's startups, SMEs and artisans. This was discussed Wednesday morning at the Palazzo della Borsa at the Better Together event organized by power2Cloud, with BigCommerce and HubSpot.
The event, promoted by Casartigiani and sponsored by the Naples Chamber of Commerce, attended by startups, businesses and academia, offered concrete reflections in the approach to digital transformation, with a focus on eCommerce platforms for B2B and B2C sales, digital marketing strategies and financial facilitations that can incentivize their adoption.
"We are convinced ," confirms Naples Chamber of Commerce President Ciro Fiola , " that digitalization is the future for many companies and we want to support it concretely. With the PID (Punto Impresa Digitale, or Digital Enterprise Point) call for proposals, we are providing 15,000 euros in non-repayable grants for companies that want to digitize, and the 2022 call for proposals will be coming out soon; we do not rule out doubling the funds made available."
"With the Better Together event we wanted to transfer in a timely, transparent and useful way to those who do business or want to do business in our territory information and tools for digitization. It is an honor for us to patronize the power2Cloud initiative," confirms Fabrizio Luongo Deputy VicePresident of the Naples Chamber of Commerce with responsibility for Crafts. "Our job is just that," continued Giordano Iovine CEO power2Cloud, "to drop into reality the digital solutions needed for growth, continuing to support the adoption of technologies. Never before have there been so many financial tools dedicated to the Digitization of businesses as there are at this moment in history, just consider the measures put in place by the PNRR."
The topic of digitization invests many business aspects, one of them being undoubtedly online sales. "Equipping oneself with an eCommerce platform that has B2B and B2C markets as end users, that is flexible and scalable ," explained Giuseppe Giorlando, Channel Lead Italy, " is important, both for small businesses and multinationals. That's why our goal is to democratize eCommerce through Open SaaS software."
But selling is not enough, that's why Ilario Savi, Partner Manager Italian Market HubSpot, shared the values of the inbound philosophy that allows to attract new customers, thanks to the adoption of a CRM to manage all contacts and the digitization of marketing, sales and post-sales processes, integrated with those of eCommerce. Testifying to the scalability of this solution was Gennaro Durante, CEO Forethinking Benefit Society, who recounted the use of the HubSpot suite for his innovative startup: "With the help of HubSpot and power2Cloud we are scaling our project, we can disclose and acquire new customers more easily!"
On the subject of visionary startups, the project presented by Lanificio Digitale. "As a Hub of innovation," continues its CEO Davide Bussetti, "it has chosen the spaces of the former Lanificio Sava in Porta Capuana. From an old factory to a digital laboratory, with useful tools and services to accelerate the business ideas of startups and enterprises. "We are also working on an Academy that in training wants to return many young talents to this territory and not only to multinationals, thanks also to a Network made up of technological partners, universities and professional figures."
Innovation vertically invests all sectors, including those in the craft sector. "This combination," concludes Maurizio Frantellizzi Vice-President of Casartigiani, "often results in the startup of startups, suffice it to say that Campania ranks third in Italy (1,320): in Naples and Province, in the last 5 years, 660 startups have been registered in the Business Register, Startup section, and of these about 10% (61) in the industry and crafts sector.
