“Am I leveraging HubSpot's full potential? Why is my team managing manual activities that could be automated? And are the reports I prepare truly reflecting our business?”
If you're asking yourself these questions, you already know that HubSpot is a powerful and intuitive platform. However, without structured training, your dashboards will be incomplete, automations will be set up and never tested, and updates will go unnoticed.
We have a solution for you!
Are you familiar with HubSpot Academy? It's a free space, accessible 24/7, where training can become an integral part of your daily work. It's an ecosystem of courses, certifications, and guided learning paths that help marketers, sales professionals, and customer service teams grow, always keeping the connection between theory and practice alive.
We'll tell you about how the Academy works, which certifications make a difference, how to build a customised path for your role and goals, and why the combination of the Academy and a Partner can transform HubSpot from a simple tool into a true growth accelerator.
What is HubSpot Academy?
HubSpot Academy is a free, globally accessible training ecosystem available 24/7. It is designed to help marketers, sales professionals, and customer service teams bridge the gap between theory and day-to-day practice.
Rather than just a library of videos, it offers structured learning paths and certifications that help you grow professionally while mastering the HubSpot platform.
How Does HubSpot Academy Work?
Today, the HubSpot Academy features nearly 600 constantly updated courses.
Each course is built with a precise logic:
- Structure: Courses include video lessons (with transcripts), quizzes, and practical exercises inside the platform.
- Time Commitment: You can pace yourself. You can pause and resume whenever you like.
- Certification: At the end of each course, there is an exam. For example, the Reporting Certification requires 8 lessons, 31 videos, and about 5 and a half hours of study.
You don't need to complete it in a single session; you can pace it according to your schedule, picking up where you left off.
And if you don't pass the exam? You can retake the test, but only after 12 hours. This time is useful for truly reviewing the content.
For many users, there's added value: a large portion of the courses are in English. This not only allows for a better understanding of HubSpot but also enriches their professional vocabulary, especially if they work in an international context.
Among the Academy's professors are leading professionals like Kyle Jepson, who became famous for his engaging communication style. You can also follow him on LinkedIn, along with our company page.
Playlists and Customised Paths at Your Own Pace
One of HubSpot Academy's strengths is the ability to organise your learning according to your needs. You can create Custom Playlists - collections of sequenced courses - to follow individually or share with your team, to grow together.
If you don't know where to start, you can rely on the Learning Paths, paths designed by HubSpot experts for specific roles such as digital marketer, sales, or service manager. It's a useful compass for navigating such a vast library without risking wasted time and energy.
Practical Exercises and Exams
To obtain a HubSpot certification, just watching the videos isn't enough; you must complete the required practical exercises. Each user must complete their own. Some exercises are corrected automatically; others are evaluated by the HubSpot team. In this case, the review may take 5 to 7 business days.
If you don't pass the final exam, don't panic; you can try again, but only after 12 hours. This gives you time to review the content.
Certifications That Matter (and Expire)
HubSpot Academy certifications are not simple badges to display on LinkedIn; they represent a real commitment and have an expiry date, often one or two years. They must therefore be renewed, ensuring that skills remain up-to-date with the platform's new features.
To help you navigate the vast library, here is a categorised list of popular certifications that our power2Cloud trainers recommend:
For Customer Care
- HubSpot Reporting Certification: Helps you read data in a structured way and build useful reports on CRM, Marketing, Sales, and Service for better decisions.
- Service Hub Software Certification: You learn to set up a modern customer service pipeline with a help desk, knowledge base, customer portal, feedback, and reports within HubSpot.
For the Marketing Team
- Content Marketing Certification: Build a content plan that generates results, from ideation to distribution, with frameworks to optimise and measure performance.
- Digital Advertising Certification: Design effective paid campaigns: strategy, targeting, creative, and optimisation of conversion paths.
- Digital Marketing Certification: Set up a digital strategy that puts users first and combines SEO, social, email, and analytics to grow the brand and demand.
- Email Marketing Certification: Define a complete email strategy: segmentation, content, sending, and deliverability assessment to improve ROI and trust.
- HubSpot Marketing Hub Software Certification: Operate proficiently on contacts, campaigns, CTAs, forms, emails, workflows, and reports within Marketing Hub.
- Inbound Marketing Certification: Apply the Inbound methodology to attract, engage, and delight with relevant content and paths.
- SEO Certification: Set up a complete SEO strategy: keyword research, content structure, link building, SERP reading, and measurement.
- Social Media Marketing Certification: Design a measurable social strategy that expands reach, engages communities, and links results to the business.
- Social Media Marketing II: Take your strategy to an advanced level with storytelling, short-form video, and social commerce to grow community and sales.
For Operations / RevOps
- HubSpot Reporting Certification: Helps you read data in a structured way and build useful reports on CRM, Marketing, Sales, and Service for better decisions.
- Integrating With HubSpot I: Foundations: Build solid foundations for integrating and extending HubSpot by understanding CRM, Hubs, and key API endpoints.
- Revenue Operations Certification: Learn RevOps models and practices to scale processes and impact across the entire revenue engine.
For Sales Teams
- Frictionless Sales: Remove friction in the sales process with the flywheel model and a sales organisation aligned with customers.
- HubSpot Sales Hub Software Certification: Manage pipelines, activities, and analytics in Sales Hub for a coherent and productive sales process.
- Inbound Sales Certification: Move from cold outreach to consultative conversations that attract, qualify, and advance the right opportunities.
- Sales Enablement Certification: Align marketing and sales on goals, processes, and content to increase win rate and productivity.
- Sales Management Training: Develop leadership skills, scalable processes, coaching, and onboarding to grow the team.
Web / Content (CMS / Content Hub)
- CMS for Developers II: Best Practices: Apply best practices for accessibility, performance, SEO, and themes for fast, manageable websites.
- Content Hub for Marketers (now CMS for Marketers): Design a high-performing website focused on user experience, integrated with the CRM for personalisation and conversions.
From Intern to Manager: Customised Paths
The Academy is designed for all levels. An intern can start with the basic Inbound courses and build solid foundations. A professional can expand their vertical skills and obtain badges. A manager can delve into modules on Sales Hub or Service Hub to better guide their teams.
The secret is choosing the right courses at the right time. We recommend:
- Always start with your role (marketing, sales, or customer service).
- Set a clear goal: a report to improve, a campaign to launch, a ticket to manage better.
- Don't collect badges without using them; immediately apply what you’ve learned on your HubSpot instance.
- Share the results. A certification is also a moment of recognition for the team.
The HubSpot Academy at INBOUND: The Power of Community
One thing we most appreciate is that the HubSpot community is global and active.
If you want to connect with HubSpot Academy professors and the HubSpot Community, we recommend attending INBOUND, HubSpot's annual event, usually held in September in Boston, America.
It's where you can meet the Academy video professors, like Kyle, in person, collect the pins for the certifications you've earned, exchange experiences with other professionals, and meet people from all over the world who share your passion for HubSpot.
It's a unique moment because you realise you are part of an international network that grows with you.
Academy + HubSpot Partner: The Winning Combination
The HubSpot Academy is a free and powerful resource, but the real leap in quality comes when training is paired with working alongside a Partner.
The courses provide knowledge; the HubSpot Partner transforms it into day-to-day practice, integrating it into the specific processes of each company.
This combination makes the difference: learning, immediate application, and constant improvement. Only then HubSpot becomes a live engine of business growth, not just a platform to explore.