55% of customers worldwide use online video while shopping in-store. In-depth qualitative and quantitative research* conducted on a global scale by Google and Ipsos highlights shopping behaviors.
What do I buy? Why is this product to be preferred over that one? It must have occurred to you, too, to question You Tube to reinforce your choices.
On the web, there is a video for everything: guides and reviews conducted by companies, insiders, influencers.
So strong is the communicative power of images that videos do not remain just a prerogative of the online, today they are popping up everywhere in storefronts, waiting rooms, places we inhabit daily such as supermarkets.
Have you ever been entertained at the deli counter by a video recipe, then bought the missing ingredient to make it at home? And again, don't say that your attention has never been caught by a tutorial for assembling a product that had previously gone unnoticed.
Videos give confidence and help you choose
"According to our quantitative research," Google explains, "more than half of buyers say online videos helped them choose which specific brand or product to buy."
Some people use videos as reminders for shopping to add to their shopping carts, some to decide on a new product purchase, some to make sure it works.
Thanks to the increasing use of Mobile, consumers are more familiar with ledwalls, displays, multimedia totems and devices that inform, promote, tell in a blink-and-you-miss-it, products or services even within stores.
Creating such digital experiences, whether in a supermarket, car dealership, bank, or clothing store becomes vital to a company's business to build loyalty or entice purchases.
Consumers communicate more interactively with the brand by viewing what they prefer, whether it is a newsletter subscription, a product sheet, a promotional trailer, or a tutorial.
Appspace helps you organize your video marketing calendar
All these displays, however, need to be organized and updated consistently. The pace must be kept up! Content must be customized according to region, period, promotions, and the use you want to make of it.
With the help of Appspace you can think about the video marketing of your company or store in a more structured way and with just a few clicks using a single platform.
You can plan, manage, and adapt your content and communications, both visual and graphic, across different displays at the same location or at different points of sale, domestically as well as abroad.
Appspace has a simple and intuitive interface so you can integrate it within your team without difficulty, no need to be a technician! power2Cloud is an Appspace partner.
Do you want to learn more about this cloud-based solution?"
*Source: Google/Ipsos, worldwide data [US, CA, BR, UK, DE, FR, AU, JP, IN, KR], "How People Shop with YouTube" study, n=24,017 respondents aged 18-64 who go online at least once a month and made purchases last year, July 2018.