Simplify, maximize, streamline: this is the mantra of companies that sell online and want to scale. How can this best be done? The answer lies in eCommerce automation.
Although it may seem like an obvious solution, collecting the necessary data and setting up all the workflows by integrating the right solutions is not something that can be improvised. But we know it's critical if you want to focus on strategic initiatives in support of growth while delivering a five-star customer experience.
The importance of integrations for eCommerce automation
power2Cloud wants to help you make every activity -- we're referring to the external ones towards your users, but also the internal processes involving your teams -- more fluid and streamlined by focusing on the integration of HubSpot, one of the leading marketing automation platforms, with BigCommerce, Open SaaS ecommerce platform.
From email marketing to lead scoring and nurturing, with HubSpot you can get rid of repetitive tasks and customize interactions with every customer, B2B and/or B2C. Many of our clients have also already optimized their budgets through more targeted and effective marketing campaigns.Unity is strength!
All of the flows and opportunities described of course are possible because of the data collected with the integration of HubSpot and BigCommerce, which meanwhile will continue to offer you single or multiple B2B and/or B2C storefronts, with quick check outs and localized customizations, helping to push conversions even further.
Let's look at some eCommerce automation.
Commerce automation: speed up your sales
It is not true that automations make work and interactions impersonal. If they are well structured eCommerce automation improves the relationship with all your users, but the work must be structured and painstaking.
Automations can speed up sales processes, order management, invoicing, and many other activities. Have you ever thought about it?
With HubSpot CRM you track and manage leads, B2B and/or B2C, from all your channels such as social (LinkedIn, Instagram, Facebook...) and eCommerce site in one platform. So you don't miss anything.
From abandoned carts to check outs, you always have the history of every interaction to provide the necessary context for all your teams to organize the next move.
By automating lead scoring and nurturing sales agents can focus on quality leads to maximize results.
Relevant marketing automations
But it doesn't end there.
The integration between CRM and eCommerce allows for the creation of customized marketing campaigns, but also the ability to send follow-up emails and promote products and services based on customer behavior and previous purchases.
Thanks to deep segmentation you can decide to take relevant action, at the right time, using your users' preferred channel, thus increasing engagement and conversions.
Intercepting the right audience also optimizes your spending budget, plus you can tap into a single platform to monitor your performance.
Sending customized messages based on each user's preferences and behavior will surely be appreciated.
HubSpot's email marketing tools then are fantastic: you have visibility of clicks, history, activity, and with Artificial Intelligence you have a valuable ally at the click of a button for writing texts, emails, articles useful for inbound marketing.
Customer Service and Improved Logistics
ECommerce automation revolutionizes our processes and Customer Service is certainly not excluded.
With HubSpot you can deploy, as needed, intelligent chatbots to answer every user's questions, including frequent ones, manage complaints or return requests in real time, 24/7.
BigCommerce provides real-time data on orders and shipping status, enabling customer service agents to offer quick and accurate responses.
Also, thanks to HubSpot, we remind you that you always have in evidence not only the purchase history, but also all interactions and notes from your team for the most critical cases.
Automatizes analysis and reporting
Monitoring eCommerce performance, generating detailed sales reports and identifying market trends even in real time is definitely another key step. Because it is only through data that you can make better decisions.
Using HubSpot's analysis and reporting tools, you have valuable insights into the performance of your online storefront, customer behavior, and that of your teams.
This data can help your company identify processes to improve, optimize marketing campaigns, and make informed decisions.
If you are an eCommerce professional, we recommend that you immediately consider integrating HubSpot and BigCommerce into your business strategy. As always, you can consult with our team.
Good sales!