For LEGEA, an established sports brand, the ecommerce platform on PrestaShop had become a roadblock. B2C growth had plateaued, and expansion into B2B and international markets felt out of reach.
A complete digital overhaul was required. In partnership with power2Cloud, LEGEA migrated to Shopify, simultaneously redefining internal tools and processes: from automated logistics to GDPR compliance. Now, LEGEA is fully equipped to scale across Europe and can handle seasonal fluctuations with ease.
Founded in 1993, LEGEA is a powerhouse in technical sportswear, outfitting clubs and national teams in over 50 countries.
Their eCommerce Platform was 'Frozen'
Like many fast-growing brands, LEGEA reached a critical crossroads where market momentum was being throttled by legacy technology. LEGEA’s PrestaShop infrastructure, though functional at launch, hit a technical ceiling in under four years, stalling further expansion.
Agility, automation, and innovation had shifted from luxuries to necessities, yet all were stifled by an increasingly rigid and obsolete infrastructure.
Lack of SEO, Poor UX, and Stalled Commercial Agility
At the heart of the problem was a restrictive custom template that turned simple updates, like adding a banner or creating a new category, into major technical hurdles. This technical immobility translated directly into commercial stagnation.
SEO performance had flatlined product titles and descriptions were outdated and adjusting product page layouts to improve conversions was time consuming and difficult..
Crucially, the site lacked key features expected from a modern ecommerce platform. Integrated chat features, smart contact forms, marketing automations, and abandoned cart recovery were all missing.
The website functioned merely as a static product catalogue, not a true sales driver.
Manual Order Management: A Costly Operational Bottleneck
With no integrations in place, every single sale created a massive amount of manual work. The LEGEA team transferred orders from PrestaShop to their shipping systems, one by one. This bottleneck wasn't just an internal cost; it severely impacted the customer experience:
- Slow Updates: Order statuses were only updated every 2-3 days.
- Unreliable Tracking: Manually entering shipping codes were prone to errors and omissions.
- Broken Communication: Customers stopped receiving notification emails, leading to an extremely high volume of support requests and complaints.
From Product Bundles to GDPR: Inefficiency and Compliance Gaps
The platform's inflexibility also hampered LEGEA’s product strategy. A key issue for a sportswear brand was managing product bundles. Customers could not order a uniform set while selecting different sizes and variants for each item, forcing manual order processing through their physical store.
On the compliance front, a strategic choice was made to implement the iubenda platform. This solution ensures the rigorous and complete management of consents, guaranteeing full compliance with current regulations.
Beyond legally protecting the company, this shift made the relationship with customers much more transparent regarding their data management, significantly strengthening trust.
The company realised it needed more than a mere update; it needed a fundamental platform shift to unleash its commercial potential, automate shipping, and truly putting the customer first. The challenge was clear: migrate the entire structure to Shopify and re-engineer business processes to turn technology from a burden into an engine for growth.
Two Months to Transform Operations and Enable Growth with Shopify
Identifying the need for radical change was only the beginning; the next priority was finding a partner capable of rapid execution. LEGEA selected Shopify for its inherent scalability and flexibility, choosing power2Cloud as their strategic partner to lead the transformation. The focus was not just on optimization, but on empowering the internal LEGEA team to achieve full operational autonomy.
From Concept to Launch: Rapid Training and Migration
The migration was completed significantly faster than alternatives proposed by other companies. In just two months, power2Cloud went beyond simple data transfer. They conducted a strategic catalogue analysis, optimising and cleaning up obsolete SKUs across 1,700 pages, and executed the company’s full SEO update.
The move to Shopify opened up new possibilities for Digital Manager Assia Veneziano, but it required a fresh mindset. Beyond the technical setup, the priority was team empowerment. Thanks to immersive training and support, the LEGEA team conquered the learning curve and reached full platform competency ahead of schedule.
“Having a partner like power2Cloud was instrumental. We were not only much faster in learning the platform but also in discussing and solving issues”.
Automated Logistics: Goodbye Manual Work
“The first thing I wanted to automate was logistics, to streamline requests and improve the user experience for every customer. Shopify's native integration with a logistics platform was a game-changer. Now, our logistics staff has been freed from the burden of manual data entry, and the entire B2C order flow is automated”.
The benefits were immediate and tangible:
- Operational efficiency through automatic label printing and instant order status updates.
- Increased customer trust because automated shipping emails are now paired with the correct tracking codes.
- Transparency and centralisation. The LEGEA team, including customer service, now accesses a single logistics dashboard to monitor every shipment in real-time.
Ensuring Reliable Data and Compliance
To meet the complex demands of GDPR and move beyond unreliable, un-traceable data, power2Cloud integrated Shopify with iubenda. LEGEA now manages its Terms and Conditions, Privacy Policy, and Cookie Policy professionally all thanks to iubenda.
This step ensures compliance and allows for granular, professional consent collection, fundamentally improving the quality of the data being analysed.
“Within just one or two weeks of launching the new site, we started to see much cleaner traffic. It initially seemed lower, but it was actually much more qualified and traceable.
This data cleansing provided the foundation for real performance analysis and a tangible improvement in SEO metrics.
Beyond Migration: Shopify as a Strategic Expansion Engine
The migration to Shopify was not an end goal, but a starting point.
Free from technical constraints, LEGEA can finally focus on exponential B2C order growth, global expansion, and the upcoming launch of its B2B channel, all managed from a single platform.
Flexibility: Solving Complex Bundles and Boosting Conversions
The long-standing issue of product bundles (related items sold as a single offer), which frustrated users and required manual work, has finally been resolved. Thanks to Shopify’s advanced features, customers can now independently create their sets, selecting the size and colour for each individual item.
The outcome? Less work for the team, a superior user experience, and a direct boost on sales!
“Today, we’ve replicated a popular promotion for another team using a bundle feature: customers buy a set of two jerseys at a discounted price and can choose both the colour and the variant. Unsurprisingly, those are the ones that have sold the most”.
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European Expansion and B2B Channel Launch
The new infrastructure has provided a solid foundation for a geographical growth strategy. B2C sales, previously limited to Italy, have been successfully extended across Europe, including key markets like France, the Netherlands, Belgium, Portugal, and Germany.
In parallel, Shopify's flexibility will enable the upcoming launch of a dedicated B2B channel. A reserved area with differentiated price lists and discounts, based on specific sales clusters for partner clients, is currently under development, opening up an entirely new revenue stream.
A Unified Ecosystem: Centralising Marketplaces and the Power of Shopify Flow
With Shopify, LEGEA has optimised and centralised the management of all sales and marketing channels. The connection with Facebook and Instagram Shop is now seamless and instant, and they are now setting their sights on the Decathlon Marketplace.
Crucially, all user journey data has been centralised. Additionally, personalised and advanced automations have been implemented using Shopify Flow, such as sending specific notifications to customers when a product from their collection is purchased.
From Reactive to Proactive: Strategic Preparation for Peak Seasons
With a stable, automated, and high-performing platform, the anxiety surrounding peak sales periods (Black Friday, Christmas) has vanished. The team is now planning special offers and targeted Google Ads campaigns, aiming to actively capture the qualified traffic that, before the migration, struggled to effectively find (and purchase) products.
power2Cloud: The Partner that Turns Technology into a Competitive Advantage
LEGEA's experience proves a fundamental truth: the technology platform is only as powerful as the partner guiding its use.
“power2Cloud acted as a true technological enabler. They didn't just deliver the infrastructure; they built a training and support path that transformed technical complexity into internal competence. They accelerated our learning, solved problems, and guided LEGEA toward the full adoption of a scalable system, allowing us to grow and focus completely on our core business”.
“It’s not just automation: with power2Cloud and Shopify, we unlocked B2C, significantly improved the shopping experience, and opened new European markets, all with less friction and more speed”.
