Identifying with Customers and empathizing with the shopping experience is the best way to try to build positive relationships.
We often forget. Confronting competitors, new market needs, and digitization can help you evolve your services.
Whoever buys or rents a property wants to have a perfect idea of the investment they are making and understand whether it matches their needs.
Offering transparent and content-rich communication helps real estate agents optimize time, recognize the right target audience, generating greater satisfaction in the buying or renting experience.
Even if you have been involved in the real estate market for many years, you too will have happened to be looking for a home. Probably like many you will have gone straight to the bottom line. How much does it cost? Is it bright? Does the elevator reach the floor? How has it been renovated? Can I apply for a mortgage?"
The first thing a buyer is interested in is having an overview.
The photo you put in the window of your real estate agency with the entrance of the building or the detail of the view may be insufficient to tell the story of the property you want to propose, don't you think?"
How to make real estate agency storefronts more interactive
You may have noticed that many real estate agencies have divested their storefronts of the outdated paper ads and even light panels to switch to media tools such as advertising totems, touch displays, tablets or Ipads.
Why? Display communication allows for instant content updates and certainly offers a more appealing and current appeal. It is no coincidence that in many online sites you can find virtual tours, 360° photos and interactive videos to discover real estate deals.
Viewing a gallery of photos and videos of the properties available in your real estate agency is certainly more interesting than standing around staring at the same image. In addition, displays can be an excellent strategy for entertaining users who visit your location and independently seek out a bit of real estate information before requesting an appointment.
Digital signage is an extraordinary marketing tool and is represented by all the content that a real estate agency decides to convey through kiosks, tablets or ledwalls.
If you have a real estate agency with one or more locations, multiple storefronts, or simply multiple displays at your disposal, with Appspace you can manage and organize them from one platform.
You can schedule diversified information by property, target, location, on any device easily and directly and this without having technical skills.
The benefits of digital signage for real estate agencies
Reorganizing one's image by making the windows of one's real estate agency multimedia:
- incentivizes sales
- promotes your real estate in an excellent way.
- creates continuitybetween online and offline channels, with your agency's storefronts
- offers up-to-date information
- improves the satisfaction of your Clients who have a better perception of real estate
- optimize the time of your Agents who will receive targeted inspection requests
Promotion of a property is built by clear images and detailed information, conveying them in the best possible way, before scheduling an inspection, saves time for real estate agents and especially for prospective buyers.
Of course, to reorganize multimedia communicationyou don't need to buy new devices, you can use the ones you own and configure them with Appspace thanks to the power2Cloud team.
You can place them in the window, on the wall, or on your real estate agency desk to illustrate to your clients the solutions for sale or rent, discuss the spaces by viewing the floor plan, and invite user new interactions.
power2Cloud is an Appspace partner. Contact our team and learn about all its uses in real estate agencies.