Marketing automation software enables routine or nurturing activities to be managed without the need for agent and operator intervention. The adoption of such platforms for marketing activities is growing, according to statistics from Social Media Today's State of Marketing Automation, by more than 20 percent each year: 75 percent of businesses already use automation software for their activities.
These software include tools for managing email marketing and behavioral targeting, lead prioritization, and advertising. The goal of using marketing automation is to streamline work time, improving business performance.
Thanks to HubSpot you can optimize all your lead conversion processes
Do you also want to invest in marketing automation software? The best platform to do so is definitely HubSpot!
With HubSpot you have at your disposal a CRM that through the different Hubs that the platform provides helps to manage customers at different stages of their life cycle.
The different Hubs you will be able to use are:
- Marketing Hub: provides various tools for managing leads, improving social or site traffic, and initiating marketing campaigns;
- Sales Hub: to get an up-to-date view of negotiations within the company, with detailed information and statistics;
- Service Hub: offers various tools to improve communication services for its customers, turning them into promoters of your business;
- CMS Hub: flexibly create and manage your website content;
- Operation Hub: automate, synchronize App Apps and organize your customer data.
Thanks to HubSpot you can automate all those processes needed to convert leads into customers, speeding up business dynamics and increasing productivity with the highest levels of personalization in conversations.
1. Gather all useful information for your strategies
The actions and interactions of your potential customers provide vital data for creating efficient marketing strategies. As useful as this information is, keeping track of these behaviors could be very difficult and lead to inevitable data loss. Even with this data at your disposal, you may not be able to use it appropriately.
With marketing automation tools you can use this information to automate relationship across multiple channels with a deep understanding of your customers' needs. From advertising to email marketing, use your Buyer Persona along with behavioral targeting to send only the information each of your stakeholders needs, when they need it.
For example, you can automate your email marketing campaigns to generate more qualified leads by creating, with a high degree of customization, emails without touching a line of code and choosing from the many triggers, conditions, and actions the platform provides with workflows.
2. Streamlines business processes
Bring your entire business together with streamlined processes that keep your customers at the center of everything. An effective marketing automation system allows you to streamline internal business processes, eliminating all the complex procedures of transferring customer or deal information. This allows teams to determine their own activities according to business needs, improving their performance.
3. Improve the relationship with your customers
Marketing automation helps you with customer management so that incoming questions are quickly answered. Also, with behavioral data stored in your CRM, employees can provide more relevant assistance without the need to look elsewhere for information first. Understand your customers' history and automate responses based on previous purchases, internal product actions, or lifetime value.
Optimize your marketing automation strategy
To optimize your business processes, you need to structure your marketing automation strategy in the best possible way. A good place to start is to begin by focusing on the customer journey rather than the needs of your business. Identify potential business processes that could benefit from marketing automation tools.
The two main steps to start automating your business are:
- organize contacts using a CRM that integrates with your marketing automation software, so that every customer action tracked is integrated into the database;
- use these data points to connect clients to the next stage of their journey.
A great marketing automation strategy helps improve communication between business teams, facilitating the passage of information and prioritizing activities.
For example, contact management can be by the marketing team until the lead is available and ready to buy and become a customer, at which point automation assigns a task to the sales team. If the negotiation is successful, success will be notified and all teams can easily see the entire lifecycle stage of the customer, providing useful data to turn them into a company promoter as well
This way, the process is not only smooth and efficient, but also allows you to create a long-term relationship between the customer and the company!
Do you want to structure your marketing automation strategies? Rely on power2Cloud!
Marketing automation tools are very powerful, which means that to make them work best, you need to understand all of their different components and nuances: to do this best, support such as power2Cloud -- Diamond Partner HubSpot in Italy -- is essential.
In our team you will find an ally who will guide you in the use of the platform, configuring all automations according to your needs, to make the tool perform well for your company, including through specific training sessions for all your teams.
power2Cloud also supports you in integrating with HubSpot any Apps that you already use within your company, which are critical to maximizing the potential of marketing automation, such as: Aircall, Atlassian, Facebook Messenger, Gmail, LinkedIn, Shopify, WordPress, Twitter, Zendesk, and many more! If the integration you are looking for is not in the HubSpot Marketplace, we will develop a tailored solution for you via API.
Trust us if you want to use marketing automation tools for:
- improving performance and productivity;
- increase leads;
- optimize business processes;
- create more effective marketing campaigns;
- improve your CRM management.