Today we talk more and more about software integrations, those for example between a telephone switchboard and a CRM, between eCommerce and the help desk.
This topic may scare those who are used to using on premise applications or those who have no technical knowledge. Yet it is an issue that concerns everyone, not only IT teams, but also marketing, support, and sales colleagues. Follow us, and we'll find out why.
Companies used to be happy to use only computer programs. Software has come a long way since then.
Now they are more user friendly, easy to install on other devices as well, so much so that they are a great resource for both more structured companies and small businesses.
Every business, in order to be competitive, needs to equip itself with cutting-edge software, because customers want an experience (CX) that lives up to their expectations, so you have to anticipate demands and opportunities.
And this is where software integrations take over, extremely useful especially during service and sales activities, because they help provide better service and more context to all the agents who deal with your users.
These cross-platform applications are available in real time and are chosen mainly for their convenience and simplicity, since it is easy to both implement and use them, no technical skills are needed.
In addition, they are able to meet the needs of customers as well as those of companies and its agents, with great benefits for all.