Manet Mobile Solutions and power2Cloud at Rome Future Week
"56% of travelers exclusively use digital tools to seek inspiration regarding upcoming travel destinations, 59% of travelers book accommodation only through online channelsand this percentage rises to 63% if we refer to transportation booking."
This is according to the 2023 research by the Travel Innovation Observatory of the Milan Polytechnic University, presented at theTravel Innovation Day 2023, which involved more than 50,000 hotel and non-hotel accommodations, 20,000 travel agencies, 2,000 corporate travel managers 150 technology providers, 100 startups, 100 companies in the supply chain.
Thistrend of innovation is finally appearing even in traditionally more offline industries, such as travel agencies, where 36 percent of operators use digital tools to share quotes and offers and 25 percent rely on online B2B2C platforms to offer additional services to customers.
On September 14, in the beautiful setting of the Faculty of Engineering at Sapienza University of Rome in San Pietro in Vincoli, power2Cloud, a partner in digital transformation, and Manet Mobile Solutions, an innovative SME developing digital solutions for the travel and tourism industry, with the sponsorship of the Department of Information, Electronic and Telecommunications Engineering (DIET) of Sapienza University of Rome, are organizing a panel discussion to talk about Digital Customer Engagement in the Travel world, together with leading industry players such as Gianluca Vallerotonda, Hotel Manager at Portrait Roma, Lungarno Collection.
Innovation and technology to support the evolution of tourism services and accompany the user at every stage of the journey
A discussion to understand solutions and get insights to engage the customer in travel and at the same time organize processes, background data-driven strategies, to meet and anticipate the new needs of travelers in terms of digitization, flexibility, sustainability, and neverending tourism.
"Utilizing new technologies to engage the traveler and offer him or her services, products, information and content at every stage of the journey is as important as ever to create a pervasive and ubiquitous ecosystem that allows the user to never feel lost. The use of artificial intelligence applied to big data and open data finally makes it possible to establish a continuous but transparent relationship with the traveler, without ever being invasive and fully respecting his or her privacy," says prof. Massimo Panella, Director of DIET.
"It is interesting to point out how the most recent trends clearly show the importance for all tourism and travel operators to take action to exploit the opportunity offered by digital tools to engage the customer at every stage of the trip and thus innovate their sales and retention possibilities to stay competitive in an ever-evolving marketplace, reflects Luca Liparulo, COO & Sales Director of Manet Mobile Solutions.
"Also analyzing data available to us from 5,000 surveys of travelers who have used our solutions in the past year, more than 85 percent of travelers are satisfied that they have used digital tools to enrich their travel experience. More than 90% of these would like to use them again to access content and services before, during and after travel. More than 74 percent of travelers also say that using digital tools while traveling actually improved their experience."
This is why Manet Mobile Solutions works tirelessly to evolve its digital connectivity solutions, content and tourism services offered to travelers worldwide in partnership with hotels, car rental companies and tour operators, in order to enhance the travel experience and provide the tourism provider with an additional communication channel with which to stay in touch at all times with their customer, to create opportunities for up-selling, cross-selling or, simply, supporting them in their every need.
Data driven, inbound, omnichannel and personalized tourism for B2B and B2C journey
Tourism 4.0 has been talked about for years and in recent months more and more about Artificial Intelligence. Is the industry ripe to embrace this new vision to become more competitive? Digital, yet empathetic, timely, personalized experiences are the key to success.
"In this new paradigm - confirms Giordano Iovine, CEO of power2Cloud - the connection of work tools such as CRM, social, help desk, telephone switchboard, is essential to create more empathetic and personalized conversations, but also to work in a more streamlined way."
There are two aspects to consider in this context, not only related to the services offered to tourists, such as digital payments, instant feedback, assistance and personalized tours, but also to the organization of internal processes, to offer the best user experience, support sales and retention.
power2Cloud has been working alongside B2C and B2C tourism operators for many years, knows pain points and the challenges of a highly competitive market that it supports through the digitization of tools and processes, with strong expertise and an ecosystem of cloud solutions that includes major players in the market, such as Google Cloud, HubSpot, Aircall, BigCommerce and Trustpilot.
For many tourism businesses, real-time data analysis is impossible, exhausting, or partial; work tools are not connected and this generates no small amount of frustration. Profiling and personalization of communications is a work in progress that requires many manual activities, so it is always difficult to offer valuable content, the kind that customers expect.
It is not enough to put the recipient's name in the incipit of an email marketing, but to build proactive outreach and tailored communication, because you know your audience, their preferences, the channels they like to interact with. Measuring one's strategies, likewise, allows one to understand what works best, what to push even to intercept new customers.
The event on September 14 as part of Rome Future Week - in the fantastic setting of San Pietro in Vincoli, Faculty of Engineering of Sapienza University of Rome - will allow a direct and concrete confrontation with tourism operators on creating the digital experience, loyalty, engagement and cost savings through optimizing marketing, sales and customer service processes.
Register now to participate! We look forward to seeing you !