Adopting and managing so many unconnected business tools risks wasting resources and strategic data. HubSpot understands this and is here to help you, so you can focus on what really matters, your business.
In fact, it recently launched Content Hub, the brand new suite of toolsthat helps simplify the process of creating content for your website, whatever assets you want to publish: from planning and collaboration to publishing and analysis.
The opportunities of the CMS Hub have also been enhanced by the HubSpot Artificial Intelligence with additional features, useful also to lead generation. Because CMS is not just a marketing affair!
If you already use CMS Hub in this article we have gathered strengths and differences of these two Hubs, but also new opportunities to better manage your business content and customer journey,if you are considering migrating to HubSpot Content Hub from other CMSs.
Content Hub HubSpot vs CMS Hub: the differences
CMS Hub is HubSpot's first suite of tools created for creating websites and landing pages on secure hosting and CMS. Content Hub is a radical evolution of the content creation experience, which is not just limited to web pages but goes through podcasts, content that can be accessed through membership, content remix, and AI!
With the new Content Hub you can still create highly performing web pages as with CMS Hub, they use the same drag and drop editor, in short, nothing new to learn.
You simply drag and drop elements, such as photos, text, and videos, to insert them into your online pages. An intuitive and immediate activity even for those without technical or graphic skills to independently update your website.
Content Hub HubSpot, here are the new features
This is not the end of the story. To push and inspire your business strategies, thanks to Content Hub HubSpot you can count on:
- Content Remix to create more resources with one click. You can convert, for example, a blog into a post for social in seconds.
- Brand Voice to simplify the generation of content consistent with your brand's tone or draw on content already written. Artificial Intelligence keeps track of your brand's unique voice to create content, even in the future, in the same style. In short, a perfect feature for those who don't like to write and are always looking for the right inspiration and want to meet certain business standards;
- new additional tools for CMS and new content creation;
- hosting videos and podcasts to host and embed video and podcast content without reducing the loading speed of your site;
- real-time SEO recommendations to organically optimize your blog posts or site pages;
- private membership content ;
- A/B testing;
- dynamic content integrated with Wordpress;
- HubSpot AI to generate content, reports, and more.
Improving strategies and content marketing, now even easier
While CMS Hub was geared toward website management and optimization, Content Hub has an edge, offering the same ease of use.
In addition to website design, SEO optimization, and performance monitoring, Content Hub aims to improve the strategies, creation, distribution, and effectiveness of all marketing content across multiple channels, so you can save time and create personalized experiences, including through AI.
In addition to website design, SEO optimization, and performance monitoring, Content Hub aims to improve the strategies, creation, distribution, and effectiveness of all content marketing across multiple channels, so you can save time and create personalized experiences, including through AI.
Subscriptions and restricted content, personalize each user's experience
If you interact with customers, prospects, suppliers and partners you will know that each would need access to a dedicated website, Content Hub may be the answer!
Another very interesting feature in fact allows you to offer access to restricted content through dynamic lists defined by you (based on subscriptions or particular audience cohorts).
Thanks to a dedicated login you can create a truly personalized and specific experience. No plugins are required.
Lead Capture Software for Efficient Lead Management
As you know, your site creates visibility and through content also contributes to lead generation.
Join forces, don't disperse the energies of all your teams! To optimize activities, personalization, and all that goes with it, you can use HubSpot forms to collect and organize your lead data.
This allows you to create segmented lists to reach specific user groups so you can send relevant newsletters and marketing content or show different content on the same page depending on the user viewing it.
You can also automatically score and prioritize leads based on their behaviors to help your sales team understand where they can get the most value while saving time.
I have CMS HubSpot can I switch to Content Hub?
Let's continue with one of the most frequently asked questions: if I already have CMS Hub what happens?
With the automatic renewal of the HubSpot contract, those who are already customers will remain with the existing CMS unless they choose to switch to Content Hub. While new HubSpot customers will not be able to purchase CMS Hub, only its upgraded upgrade, Content Hub.
Partner HubSpot to get the most out of HubSpot
If you want to get the most out of HubSpot let's get to know each other!
power2Cloud is a HubSpot partner with different certifications and awards, but we like our customers' success stories to do the talking.
We work with entities representing different verticals and sizes in the EMEA market. We know that HubSpot adoption starts with consulting, so you need to define priorities, timeframes, and budgets before starting a journey like this.
power2Cloud is here to help you choose the features best suited for your needs. We also handle migration from other CRMs, set up and customized training (in Italian and English) for all Hubs and all your teams.
Put us to the test.