Changes in privacy laws in recent years have made the proper use of cookies essential within the digital world to ensure the security of the data of those who surf the Internet.
Preemptive cookie blocking was created to address this need, protecting both you and users by allowing users to have more control over their own information.
The origins of preemptive cookie blocking
But when we talk about cookies, what exactly do we mean?
Cookie comes from the English word " cookie" and owes its origins to the magic cookie, a technique used back in the 1980s to install mechanisms to identify a user on a server.
To put it simply, cookies are small files that are stored by the pc while browsing and are used to save user preferences to improve the user's experience within the website.
The text string contained within the files is sent from a web server to a web client, and then sent back to the original server each time the user accesses the same site.
Any domain or any part of it that is visited with a search engine can set cookies within it, regardless of the device being used.In fact, cookies can be used on PCs, smartphones, and tablets indiscriminately.
Typologies of cookies
The cookies are not all the same, in fact there are different types that perform well-defined tasks depending on the needs of a particular website.
Basically, however, they fall into two main categories:
- session cookies, are temporary and are deleted at the end of browsing automatically;
- permanent cookies, as opposed to session cookies their deletion occurs after a longer period of time, which may or may not be defined. In this space, the user's information is transmitted every time he/she reconnects to that particular domain.
Another classification is that based on the origin of the cookies:
- first-party cookies,are those sent to the browser directly from the site the user is visiting and can be either session or persistent. These cookies are managed by the site owner itself and are used both for technical reasons and to analyze browsing preferences.
- third-party cookies,are those types found on pages with banner ads or external content.
Advertisers use the cookies they collect to target ads to the user. Almost all sites, however, contain an option to block third-party cookies.
Special Cookies
The last subdivision is one that distinguishes cookies according to their use:
- technical cookies, are essential for the user's browsing session to function properly. They allow access to the most important platforms and enable sensitive operations to be carried out in total security.
- statistical cookies, are collected directly by the site owner in order to optimize it based on the use made by each user.
- cookies for storing preferences, they are useful for personalizing the user's browsing experience by making it smoother.
- marketing cookies, may be first- or third-party. They serve to provide advertising space in line with user behavior, but without tracing the identity of those who are browsing.
- social network cookies, allow social networks to identify users. In this way, they allow them to share content with others and interact with them.
How preventive cookie blocking works
The purpose of blocking or prior consent is to provide the user with greater transparency with respect to the use of data while browsing online by explicitly stating which cookies will be installed and what they are used for.
Through prior consent you allow users to decide whether or not to accept cookies, even before they are installed on their device. Through the provision of a banner that appears when a user visits a site for the first time and allows them to give or not give consent for their data to be processed.
If there are more than one type of cookie on the page, the user must check each one individually.
Thanks to Iubenda you will be able to configure preemptive cookie blocking with a fully customized banner, in full compliance with Cookie Law and without changing the code of your site.
Typologies of blocks
The tools offered by Iubenda give you access to a number of features that facilitate the implementation of the Cookie Law:
- Blocking cookies by category
- Blocking scripts that generate non-positional cookies via integration with Google Tag Manager
- You can also set up blocking with the Manual Wrapping Method, with which you can directly edit the site code and "wrap" the scripts to be blocked in special comments.
There are also categories of cookies that do not require explicit consent from the user in order to work, such as technical cookies and statistical owner-managed cookies (only if they are not used to profile the user).
The importance of the proper use of cookies
Having a site that is compliant with personal data processing regulations and compliant with the GDPR, allows you to conduct your online business with peace of mind, respect for your users and without the danger of incurring heavy penalties.
Iubenda gives you the ability to create custom Cookie banners and monitor your users' interactions by blocking all cookies before they have received consent.
All preferences recorded on the site pass directly within Iubenda servers, which allow you an easier consultation of the data and guarantee towards third parties and authorities the immodifiability of the collected preferences.
Your peace of mind is important, which is why all documents generated through iubenda contain clauses validated by teams of attorneys and legal specialists who ensure absolute compliance with the latest updates to current regulations.
Why use an Iubenda partner?
Deciding to adopt a system like Iubenda's without having a partner close by to help you is like deciding to assemble a piece of furniture without an instruction manual, it only wastes your time and you risk not getting the result you wanted.
power2Cloud as a Gold partner of Iubenda has a great deal of experience of its consultants in the area of consent preference management in ePrivacy, GDPR, CCPA and LGPD, with so many configurations in domestic and international markets in different verticals that also handle sensitive data.
power2Cloud offers you customized consulting to make your site GDPR and Cookie Compliant, guiding you through the entire implementation and customization phase.
Contact us now to learn more!