On April 12 at 4:30 p.m. power2Cloud and the ARCA Consortium invite startups, scale-ups and SMEs to a roundtable discussion Better together: HubSpot and BigCommerce for Sicilian companies in Palermo, at the incubator's headquarters at Via delle Scienze, 16. Those who wish to do so may accredit themselves by clicking the button below.
Designing, developing and growing an online business is certainly among the most difficult and current challenges of our time. Every company can develop its potential on the Internet, opening up to new horizons and markets in just a few steps and with sustainable costs.
This event was created to meet the needs of the market, to present theuseful tools that help manage internal teams, services offered,improving the experience of all users and consequently also online sales.
"ARCA as a business incubator of the University of Palermo affirms and promotes values of technological and social innovation," says Massimiliano Oliveri President of the ARCA Consortium -, working to support initiatives to grow the digital ecosystem is one of the missions we have been pursuing for years."
"We are delighted to return to in-person events and to engage with Sicilian realities by involving two of our partners, BigCommerce and HubSpot," explains enthusiastically Giordano Iovine, CEO power2Cloud. Our team works alongside organizations of all sizes and industries every day through an ecosystem of the best cloud solutions to accelerate their growth with digital transformation. We believe that Sicily represents great potential, to support the Sicilian digital ecosystem last year we opened a new office in the city of Palermo."
Tuesday afternoon in the ARCA spaces will also feature key industry leaders speaking: Ilario Savi, Partner Manager Italian Market HubSpot, well-known suite for inbound digital marketing, and Giuseppe Giorlando, Channel Lead Italy BigCommerce, eCommerce platform for B2B and B2C.
The opportunity will be useful to talk about digital tools, skills, but also about funded grants that support digitization and sales in this period.
The Agenda
The panel discussion on April 12 will provide insights and tools for startups, scale-ups and SMEs that want to consolidate their growth and B2B and B2C sales.
Attendees at the end will be able to entertain themselves for an apericena, to confirm their attendance, accreditation is required. The event has a limited number of participants.
Here is the agenda in detail:
Accreditation and greetings
Massimiliano Oliveri - President ARCA Consortium
The incubator as a Hub for matching skills and companies
Ignazio Morici - Marketing director power2Cloud
A plunge into digital transformation
Giuseppe Giorlando - Channel Lead Italy BigCommerce
Ecommerce for a new digital age
Ilario Savi - Partner Manager Italian Market HubSpot
The importance of a 360-degree CRM platform
Fabio Ballor - CEO and Co-founder WebinarPro
HubSpot as a business process accelerator
Giordano Iovine - CEO power2Cloud
Tax benefits to support business growth
Opericena and networking
The importance of a 360-degree CRM platform
Using a good CRM allows you to have a complete view of customers, leads or prospects to optimally manage each interaction by capturing and monitoring information and data.
HubSpot is the best-knownsuite for inbound digital marketing, with at its core a powerful CRM that has already been chosen by more than 78,000 companies in 120 countries. Ilario Savi, Partner Manager Italian Market HubSpot, will talk about why we can call this platform all-in-one and why it can be as strategic for startups as it is for scale-ups and SMEs.
In addition to providing various tools for CRM management, HubSpot offers functions for marketing, sales and customer service, also has a CMS with services dedicated to user engagement with landing pages, CTAs (call-to-action), chatflow and forms.
Here are the five Hubs of the platform:
- Marketing Hub: to launch campaigns and monitor website and social traffic;
- Service Hub: for customer service and to easily communicate with its users;
- Sales Hub: to manage ongoing negotiations with prospect information and statistics;
- CMS Hub: to independently manage your own website content;
- Operation Hub: to synchronize Apps, organize customer data and create automation.
Ecommerce for a new digital age
Another important topic is online sales.
Choosing the right eCommerce platform gives you more flexibility and quick access to the marketplace; it is the backbone of sales. It should provide all the functionality you need, from product cataloging to payment processing, especially meeting future needs as your business continues to grow.
BigCommerce is an American, Nasdaq-listed company known for its B2B and B2C eCommerce platform. It coined the term Open Saas, because it provides the best of both the Open Source and SaaS worlds, with a modular approach to eCommerce and a wide range of native features, extensions, and limitless customization.
During the event you will be able to discover the advantages of this platform for your business, confronting directly with the power2Cloud team and Giuseppe Giorlando, Channel Lead Italy BigCommerce.
Centralizing data collection and leveraging it for inbound marketing strategies with a performing B2B and B2C eCommerce platform is vital to save time, reduce costs and increase revenue.
We are waiting for you!