How many online shopping carts have you abandoned so far? We several and always for a good reason: we didn't have our credit card handy, the product was less convenient than other eCommerce, or an unforeseen event forced us to suddenly close the session, partly because there was too much information required.
When shopping from mobile it's really a matter of seconds, because it's easy to get distracted. If we want to increase conversions we have to think about simplifying and facilitating every activity.
It often happens that we are greeted with a "Can I help you?" when we cross the threshold of a physical store. The salesperson listens to us and directs us first to the product we are looking for and then to the cash registers to pay.
This is how it should happen in online stores, too. Instead, it often seems to face an obstacle course whereby if the cart is not abandoned, it is only because either the purchase is highly coveted or our perseverance is decisive.
As we discussed in the previous article, those who work in the retail world cannot ignorethe quick check out because it helps conversionsi. The longer the checkout process is, the more distractions increase that can lead the customer to abandon their cart.
If you use Shopify as your eCommerce platform and want to sell more, you will know that there are several solutions all equally valid, but which is the most effective?
People reward the companies they know and trust the most, but among the check outs completed in Shopify eCommerce, there are many with Shop Pay compared to Apple Pay, Google Pay and Amazon Pay.
There is no one-size-fits-all rule, but it is good to know the market opportunities to understand which payment method can support our business and online purchases.
If you are looking for a reliable payment solution to focus on, we recommend that you implement Shopify Payment in which Shop Pay is included now so you can see if it works for your end consumer.
What is Shop Pay?
Shop Pay is included in Shopify Payment, a Shopify proprietary payment gateway that handles credit cards and in a single dashboard orders and payments.
This application is particularly convenient to those opening an online store with Shopify, becauseit reduces commission costs by being more competitive than PayPal or third-party payment methods such as Stripe, to name one.
Shop Pay has been so successful that there are over 40 million shoppers who regularly use this application in Shopify stores. It is a seamless payment process that offers fast conversions and a better shopping experience for customers' online payments, it is as fast as a click!"
But let's see how it works together: once you've enabled Shopify Payment you can offer a quick online check out with Shop Pay. Users who click on it for the first time will need to enter all their shipping information, credit card and billing information. This way they will be ready to do quick online check out in the future.
In fact, on subsequent times, for security reasons, they will only have to authorize the purchase, without re-entering data, by copying the verification code that will arrive with a text message on their mobile device.
Shop Pay avoids abandoned shopping carts
If you want to open an online store or already have one with Shopify don't forget to analyze the reasons why your users abandon the cart.
Applications such as Lucky Orange, which anonymously log user sessions,can help you figure out what's not working: whether the information is lacking, whether the call-to-action is unclear, whether the payment forms are too complex.
This way customers will feel less frustrated and you will be able to optimize your turnovers.
Shopify conducted a study of 10,000 of its largest eCommerce businesses that have Shop Pay enabled, between mid-January and mid-February 2020.
Comparing the conversion of Shop Pay check out and regular ones used by shoppers on Shopify, the study found that payments made through Shop Pay have an average order completion rate 1.72 times higher than that of regular payments.
Why? Because Shop Pay offers a seamless shopping experience. When a shopper uses Shop Pay for the first time, their information is saved for future purchases, so users can securely expedite check out with a simple click.
Let's take a look at the performance of Shop Pay on different devices.
Although Shop Pay's conversion advantage is evident on both mobile and desktop devices, it is greatly improved on mobile devices, where Shop Pay's checkouts convert at 1.91 times more than regular checkouts.
Most users discover new products through search engines and the various channels available, even from their cell phones, don't risk losing them by forcing them to fill out overly complex forms.
Imagine what could happen in a physical store if the vast majority of people who arrived at the checkout ended up leaving without buying anything!
Enabling Shop Pay at check out can improve the customer experience and, because it is linked to the ecosystem of millions of merchants around the world, even new customers can check out online with a simple click.
Naturally, the customer journey is in flux, especially now that we think in an omnichannel perspective. One of our tasks is to listen to customer inquiries made to our customer care and untangle the knots of the most complex processes across all our touch points.
In-store purchases and those on our website will always highlight different behaviors in shoppers, but it is important not to lose sight of the customer experience.