Thinking about all the features of an eCommerce site to sell products and services online effectively is not always easy. That is why Shopify is at the forefront of developing and building new tools and features to make available to businesses.
Shopify is constantly introducing new features useful for attracting new contacts, increasing awareness of your brand, and automating many tasks that are often done manually, with high margins of error.
Seeing the many new features introduced, the Shopify Editions was launched, a semi-annual update that collects all the products launched in the previous months.
In this article we have collected the key features of this winter's second edition, the Winter '23 Edition that allow you to:
Over 100 enhancements further enrich the Shopify eCommerce platform with new services designed to help you accelerate and simplify the development process, improving the customer experience.
Your users are accustomed to the logistics and customer care offered by Amazon, continuous updates and interactions, thanks to this new Shopify update .
To make it easier to capture and convert leads from multiple sales channels, here are some opportunities that can help you improve conversions and satisfaction with your end customers.
It's about the small details that make your service flawless, beyond expectation.
With Shop Promise you have more time to focus on your store, becauseyou no longer have to figure out how long it takes to process an order or when a package will reach its destination.
Shop Promise improves conversion rates by showing the expected delivery date, specific to when the customer placed an order. Also being notified is where it will be delivered.
Shopify uses order fulfillment history and reliable approximations of transit time to determine the expected delivery date. A service we recommend activating because it increases trust and loyalty.
The badge is displayed next to an estimated delivery date. A second label shows the order marked as "delivered" along with an illustration of an open box with confetti next to the Shop Promise badge.
The benefits of Shopify Promise:
Why activate Shop Promise?
To avoid shopping delays, frequently asked Customer Service questions, and better present your products, metaobjects help you add and store additional structured information for your store.
This way you can create reusable and customizable content, configure product highlights, encourage cart upsells, store information for a product such as specific features and size charts.
Draw, edit, translate directly within the online store editor or use the Storefront API to seamlessly insert content into your custom storefront. You can retrieve and edit data stored in metaobjects at any time from the Shopify control panel.
Managing physical points, eCommerce and different MarketPlace is not always easy and requires diversified and extensive management. With Shopify, you can sell in person, on social (such as Facebook, Instagram, Google and YouTube) or online by leveraging native integration of multiple channels. Easily reaching your customers and managing everything from one central platform has countless benefits.
First, it allows you to coordinate all your sales channels faster. This way your teams can improve performance while Shopify automatically monitors orders and inventory.
Have you ever thought of selling on YouTube?
You can place products next to your videos so that followers can add likes, subscribe to your channel, or simply buy.
Create authentic, live and on-demand shopping experiences and stand out with up-to-date product information right below your video, pinned in chat or tagged during a live stream.
Why sell on YouTube?
With Shopify Markets updates and the introduction of the full-stack Markets Pro solution, it is becoming easier and easier to expand rapidly into new international markets.
Involve more customers with regional, seasonal, and cultural relevance by localizing your store content to different markets.
Translate & Adapt allows you to automatically translate up to two languages and add as many manual translations as you wish.
The side-by-side editor makes it easy to compare and review translations. You can also use it to edit content for markets with the same language, adapting it to local culture, season, and context.
With Markets Pro you have a complete solution for end-to-end liability management, cross-border shipping and fulfillment, and tracking tools.
Get discounted rates on your account and recommendations for those of new customers. Shopify manages your international fulfillment and allows you to work with certified logistics partners to fulfill and deliver orders.
Receive duties in advance to eliminate surprise fees on delivery, use customs clearance labels and customs documentation that are easy to manage from your control panel.
While Markets' standard features allow you to manually locate your store, Markets Pro automates the location. Geolocation and domain redirection automatically ensure customers shop in their local experience, using their preferred currency and payment methods.
Shopify is always at the forefront of B2B-facing ecommerce development. With continuous updates, knowledge on managing direct-to-consumer commerce solutions is leveraged and adapted to improve business-to-business (B2B) sales.
Now it is possible to create quantity rules for products and variants, including minimums and maximums, packages and increments:
Offer your business customers a selection of customized products and catalogs to enhance their shopping experience.
Enter company, location, and contact information in the payment and delivery functions to customize checkout. Meet your customers' needs with logic that works for your B2B workflows, using Shopify Functions.
Keep track of unique information about your customers and simplify back office activities by adding custom data fields to companies and business locations.
Build loyalty and awareness by keeping brand and design consistent throughout the entire B2B payment experience.
Send customers a customizable welcome email with login and ordering instructions directly from your control panel.
Shopify simplifies the process for ordering products for customers and your business.
Simplify your payment processes and improve timeliness by allowing customers to securely store credit cards at checkout or within accounts.
Create advance orders on behalf of your clients, then easily collect payment by sending invoices directly from the administrator.
Use Shopify's suite of B2B APIs to create your customized solutions based on your business needs, such as collecting order notes, packaging and checkout instructions, or even creating loyalty programs.
Marketing automations allow you tosend emails to customers who abandon a cart, checkout, or browse products without purchasing. You can easily add these new automations to your existing workflows with Shopify Email.
We recommend that you create and customize marketing operations to engage your customers at every stage of their purchase journey in your eCommerce, turning leads into customers.
Managing your eCommerce business can be challenging and time-consuming, with Shopify it's all easier with powerful management tools that will allow you to get better results with fewer resources.
Take advantage of granular authorizationsfor greater control over viewing, accessing, and editing on eCommerce by your staff.
During the Winter '23 Edition, it was announced that 10 new types of permissions have been added to improve channel management in full security.
With the Shopify Mobile App, create, grow and manage a first-rate business right from your phone. Download it now to:
Here is a brief overview of the major updates. If you have specific implementation, migration or optimization needs for your eCommerce, confront our experts.