Ninja is the leading Unconventional Business School, empowering digital marketing professionals since 2004.
Through partnerships with renowned institutions like IUSVE and CEPAS (part of Bureau Veritas), Ninja provides recognized certifications and impactful training programs.
Ninja's Digital Transformation: From Fragmented to Unified Data
Ninja, a leading provider of online training for digital marketing and sales, serves both B2B and B2C markets with over 150,000 subscribers. They offer Executive Master's programs, Mini Master's programs, Advanced Training Courses and subscriptions to practical courses.
Previously, fragmented databases, WordPress, WooCommerce, and other software hindered sales and administrative management. To streamline operations and to improve the customer experience, Ninja decided to migrate from ActiveCampaign to HubSpot with the help of power2Cloud.
Here’s what this looked like:
- consolidated brand: In 2023, Ninja restructured its offerings, unifying its brand under ninja.it;
- data centralisation: Ninja centralised and integrated fragmented tools, built a new data model, imported cleaned data into HubSpot, and improved data quality in existing systems
- HubSpot integration: They configured data flows from WooCommerce to HubSpot and recorded custom events from their LMS within HubSpot.
These were some of the successes Ninja experienced:
- improved efficiency: Streamlined sales and administrative processes
- enhanced Customer Experience: Provided a more unified and personalised experience
- data-driven insight: Gained a comprehensive view of customer data for informed decision-making.
All-in-One Platform for Automation, Nurturing & Lead Acquisition
Ninja supercharged their operations by migrating to HubSpot. This single platform now handles all their automation, lead nurturing, and acquisition, while integrations with tools like Google Workspace, Aircall, and Eventbrite unify data across the company.
Thanks to integration with a wide range of tools, Ninja's data is now unified. What this means is marketing can segment with precision, sales can close deals faster, and customer service can provide exceptional support.
Ninja's rapid HubSpot adoption and seamless integration into their existing tech stack, including Facebook, Instagram, WordPress, and more.
With ongoing support from power2Cloud and the HubSpot Academy, they continue to refine their strategies and maximise their results.
Crafting Unforgettable Experiences: How Ninja Uses Behavioural Events and Automation
One of the most strategic things Ninja implemented was the use of personalised events and automations to create a unique communication experience for its users.
Using their own learning management system (LMS) within HubSpot, Ninja is able to track each subscriber's progress, noting who has just started, how quickly they're moving through the material, and when they're nearing completion.
"This data allows us to personalise all our communications," explains Ninja's Digital Marketing Manager, Pierpaolo Pittari. "HubSpot automations connect to CRM labels, categorising the huge amount of data flowing in from our website."
HubSpot also helps Ninja create targeted landing pages for events and partnerships. Its templates provide a user-friendly experience, and the drag-and-drop editor makes it easy to build pages that look great on any device.
Pittari adds, "Integrating with Meta and Google Ads, along with dynamic calls to action, is crucial. This allows us to build custom audiences for remarketing, optimise ad spend, and improve internal reporting."
Unlocking Sales Velocity: How HubSpot Streamlines Lead Management
Ninja's sales team relies on HubSpot to streamline their entire process, from sending quotes and closing deals to communicating with the administration department.
Shared tools like snippets, templates, Google Calendar, and Documents simplify communication and boost efficiency.
"HubSpot has dramatically accelerated our sales cycle," says Emiliano Ruozzo, Head of Corporate Business Development & Training. "What used to take weeks now happens incredibly fast—a crucial advantage for growth”.
Here's how it works:
- Instant response: When a lead completes a landing page form, they receive a calendar link to schedule a meeting.
- Automated workflow: A deal is automatically created in the pipeline, and the sales team is notified via SMS and email.
- Rapid follow-up: A sales agent contacts the lead within 5 minutes, and a customised proposal is sent within 24 hours.
- Feedback loop: After the deal closes, a review request is sent through Trustpilot or Google.
This transparent sales process eliminates manual tasks and distributes work automatically. Real-time sharing of new opportunities ensures everyone stays informed and can contribute to Ninja's continued growth.
Elevating Customer Service with an Omnichannel Approach
Ninja's customer service provides an omnichannel experience with a personal touch.
By integrating Aircall, cloud-based calling technology, and HubSpot, our agents have a complete historic view of every customer interaction, regardless of the channel (WhatsApp, email, forms, or social media). This allows Ninja's customer service team to achieve an unprecedented level of personalisation.
To further enhance the customer experience, Ninja leveraged HubSpot to create two key resources:
- A comprehensive knowledge base: Organised by topic for easy navigation, this resource empowers customers to find answers to common questions independently. This reduces the need for direct contact with support while providing instant access to information.
- A personalised customer portal: This gives users a personalised, direct and autonomous way to manage their interactions with Ninja. They can easily access information, track requests, and resolve issues, leading to greater satisfaction.