Whether it's rifled pens or disinfectants, as well as shoes and clothing, e-commerce has been booming in this COVID-19 period.
You turn on your computer or give your cell phone a scroll, enter the online shop and with one click your purchase is already in your cart ready to be delivered.
Some Companies did not have to reinvent themselves because they were already prepared to offer an online showcase of products, somewhat like landmark sites like Amazon have been doing for some time.
While it is true that our habits change, our shopping habits have also changed-think for example of the Click & Collect offered by many fashion brands-but the necessity imposed by Covid-19 during this period has caused the number of online orders to rise sharply.
Not only for fashion and leisure-related goods, but especially for those of large-scale retail (GDO). Not to mention that some restaurants in Italy have decided to turn to food delivery.
To fill this new demand, from a technological as well as a logistical point of view, many are organizing themselves. We want to give you some advice.
The surge in demand has come especially to supermarkets. To avoid contact and comply with the recommendations of the Ministry of Health, many preferred to order groceries from the couch at home.
"There has been an unpredictable spike in demand," Samuele Fraternali, Senior Advisor of theE-commerce Observatory of the Milan Polytechnic, told Radio24 to comment on the . "If we want to give a somewhat positive reading, a support in the future perspective for grocery e-commerce in italy, which I would like to remind you, is a segment of Italian B2C e-commerce that is still a bit behind.
On average, online purchases account for about 7 percent, but if we look in the food world the incidence is lower, around 1 percent, we still have a long way to go, there is still great potential."
In 20 or 30 years therefore will we still be buying in supermarkets? "They will continue to exist," answered Fraternali, "they will change their form a little, they will become more technological and innovative, they will combine more with the online channel.
To respond to spikes in demand, which may occur during pre-scheduled promotional periods such as sales or extraordinary occasions such as Coronavirus, did you know that you can use Google's infrastructure for your e-commerce?
Your customers may not care what technology you use to set up your organizational machine, to weigh in they know your business performance. power2Cloud, as a Google Cloud Partner, recommends this solution.
With the help of the Google Cloud Platform you can keep pace with your business growth and create seamless retail experiences, delivering better service to your customers:
Retailers around the world already choose Google Cloud Platform (GCP) because they want to rely on flexible storage, reliable networking, and powerful computing resources.
Again with performance, it is important to talk about security. Google Cloud Platform is a solution that helps you protect your most sensitive data, including personal information (PII) and data involving transactions, billing, and payment cards, by offering comprehensive data protection, identity management, network security, and threat detection and response capabilities.
To earn your trust, Google certifies its products to the most stringent global security and privacy standards, such as ISO 27001, ISO 27017 and ISO 27018, as well as industry-specific standards such as PCI DSS.
Another aspect that we advise you not to underestimate is your Customer Care.
To answer all the questions that come from the channels you make available on your e-commerce such as email, Social phone we suggest you consider a single platform from which to manage them, Zendesk.
Selling online through an e-commerce can provide you with all that information that you may miss at the point of sale. You know what the advantage is? You can put them in better context!
Let's take an example: if you are in charge of sales and a potential customer walks in and asks, "Can they take a look?" you can tell if they are in a hurry, in a good mood, looking for something or just killing time while waiting for someone.
This brief analysis allows you to have the right approach. Online shopping does not provide these kinds of visual clues, so a different strategy must be adopted.
Context comes in the form of data, which can be used to provide better experiences, as we say today a better customer experience.
power2Cloud is a Zendesk partner, consult our technical team and find out how fast it is to integrate this solution into your Company.