Everyone wants to expand their market, increase the number of customers and thus increase revenue.
The lead generation, or generation of interesting contacts, is a mantra for so many realities and often becomes an obsession. In fact, many strategies are perceived by users as pushy and annoying.
Publicizing wildly on all channels is no longer enough, at least not as it used to be. Users today must be won over with trust, they demand to be heard and to receive content that is close to their needs and truly useful.
If you think about it, social also tracks your online activities and profiles your interactions to suggest products and services, including leisure, that are more consistent with who you are.
Knowing your customers and creating strategies to attract new ones is challenging work. Managing metrics and cross-referencing them with each other requires a tool that simplifies and speeds up these tasks while optimizing time and resources, thus also optimizing the costs you incur.
We also use HubSpot and love it because it never ceases to surprise us! It is an all-in-one marketing solution that includes a CRM, but it is also asoftware for marketing, sales and service. In fact, it satisfies the needs of all work teams and allows you to increase collaboration in real time, easily and transparently. That's why we recommend you don't miss our Black Friday offer that gives you up to 40% off a bundle of products.
But let's see in detail why HubSpot is a valuable ally.
This is an indispensable tool for building valuable content, experiences and relationships. With HubSpot you don't lose any interaction, you intercept as many users as possible to convert them into customers, monitoring behavior and anticipating needs.
HubSpot in fact points to a strategy known as inbound marketing.
What does it consist of? It allows us to channel in the buying processes new contacts through the creation of content that meets the real needs of the users we want to address.
Creating valuable content for a well-defined cluster is not easy, partly because we often write thinking we know our users or worse yet we do so forgetting who we are addressing.
And yet it is precisely because of the content already shared that we can understand how to create added value throughout the entire lifecycle of the buying process.
How? Thanks to HubSpot we can analyze all interactions and figure out which strategy, which channel and which content is preferred.
In fact, by publishing the right content on the right channel at the right time, during the buying phase, you can create conversion and meet the satisfaction of our users who will no longer perceive our initiatives as annoying, commercial and redundant.
HubSpot also allows teams to collaborate transparently. For example, sales and marketing teams don't need to cross-reference data; they have everything they need at their fingertips and in real time. So they can get on with their work and make better decisions based on specific insights.
Background and content are relevant,but how can you analyze the right one for your business? HubSpot always takes care of that!
Resources such as blogs, social activities, but also the use of the right keywords, continuing with landing pages, call to actions and forms, can be monitored and before that built with this tool.
Without thinking about the emails and marketing automation that define and support proper workflows, while you can devote yourself to delighting those contacts you can turn into customers with increasingly personalized and special content.
Marketing thanks to HubSpot is no longer conceived as a funnel into which to funnel users, but as a flywheel that rotates on itself to perpetuate in a circular fashion all stages of the buying journey.
Customer Relationship Management (CRM) is a must-have tool to rationally manage your contacts, sales, productivity, and everything else that revolves around your business. Especially if you want to enhance all interactions and solidly build new ones.
A CRM like HubSpot allows any entity to organize relationships with customers or other businesses, track calls, emails, chats, and create reports with the ability to sort and filter contacts based on specific needs.
Hubspot is a marketing tool that allows you to automate various tasks such as setting upsimple email workflows or creating custom emails, live chats, and more.
In addition, with just a few clicks you can consult information and metrics such as lead qualification score, quickly intercepting new prospects or custom managing your email flows.
CRM software like HubSpot helps you understand the evolution of interactions with your organization.
The lack of a smart, integrated tool like this can result in a loss of information and an inability to keep your team connected and up-to-date.
If you work on the move, even in smart working, don't forget that with HubSpot you can work and access this information from any device such as cell phone, tablet or computer, simply by accessing it from your browser.
Thanks to HubSpot:
Automation if created judiciously can be a resource and time saver.
Emailing, posting on social, gathering information, and managing internal activities are some of the operations you can make smooth with marketing automations.
Think of how many processes you can automate: welcome emails, birthday emails, emails following a purchase, or emails about abandoned carts that help correct revenue.
Marketing automations propose:
Efficiency: marketing automation can help you with repeatable tasks.
Lead curation: time and energy are the nourishment of every lead. Marketing automation allows you to nurture them at scale and have more targeted customer communication.
Increased revenue: The more you cultivate your leads, the higher the percentage will be in terms of conversion. Marketing automation can result in increased revenue.
Thanks to native integrations with business tools such as SalesForce, Zendesk's helpdesk, and Aircall's cloud phone you can dynamically empower it, keeping your team connected and informed.
Contact our team to request a demo and take advantage of our Black Friday deals. You get up to 40% off a bundle of products.