WhatsApp Business has now become one of the most widely used tools for communicating with its customers. Thanks to the new features that the platform continues to release, the App is becoming a great selling point.
Meta has recently updated many of the features of WhatsApp Business to help you build stronger customer relationships, increase efficiencyand present products and services with tools designed to grow your business.
Here's what you can optimize:
With WhatsApp Business you can easily interact with customers while saving time and resources. Meta has developed various features to automate, sort and respond quickly to new incoming messages.
You can set up "absence messages" to automatically respond with personalized content to customers who may contact you outside of business hours. This allows you to inform them of your absence and set expectations and timelines for their return, plus you have the ability to decide which customers to send them to and when to deliver them.
If you post more frequently, you can make use of quick replies by using shortcuts that you can create in a few simple steps. To speed up the process of creating shortcuts, WhatsApp Business will create quick replies by leveraging the information that is entered into profiles. You can store up to fifty responses, including multimedia messages, with images and videos. With this tool, you can make it easier and faster to communicate with your customers, informing them, for example, about opening and closing times or the physical address of your store if they want to reach you.
WhatsApp Business also allows you to create labels to filter and organize conversations with your most important customers, so you can locate and respond to their messages more quickly.
This tool is also an important showcase where you can quickly and easily display your products and services, speeding up sales and orders from customers!
Thanks to the platform, you can share within the catalogs, featured in your business profile, up to 500 products and services. Each item within the catalogs will have a unique title and optional fields, including:
All this makes it easier to identify products and services of interest.
Fundamental is to keep the catalog well updated so that customers or potential customers can browse the range of products or services and get in touch with the company.
Customers of course can choose to share them with other people or send a message if they have any questions. In addition, with WhatsApp Business you can share your catalog or links to specific items on WhatsApp, Facebook and Instagram.
All of these new features allow you to simplify order management and streamline the shopping experience, so your customers can easily choose items from your catalog.
With the addition of the shopping cart they now have a new way to order products directly, without having to send a message for each product in the catalog.
The implementation of the shopping cart tool allows you to:
Finally, WhatsApp Business allows you to post announcements, promotions, special offers, and new inventory to multiple customers at once.
Another new feature introduced are touchpoints and announcements to promote your channel and let customers know you are available to chat. Free touchpoints include QR codes, links, and CTAs (Call to action) on Facebook and Instagram pages.
Another way to attract new customers is to leverage Facebook posts in an ad that targets a new conversation with your business on the App. With your WhatsApp Business account, you can also leverage Call to Action posts such as "Send Message" to encourage people who might be interested in your articles.
WhatsApp Business is a free App run by the multinational Meta. Its purpose is to improve and optimize business activities by simplifying communication with customers, highlighting products and services, and answering users' questions during the shopping experience.
The App is useful for businesses of any size and allows you to provide an efficient, convenient and smooth shopping experience for your users: from saving time to personalizing conversations.
Here are some of the features of the App that can improve and optimize user experiences:
If you are interested in improving communication with your customers, with power2Cloud you can use the WhatsApp Business App by integrating it with your business tools and all your touchpoints.
Take advantage of native integrations or resort to APIs for specific needs. Our team will support you by offering advice, integrations, and specific training for your teams.
Do you want to learn more? Contact us!