Have you ever bought something after seeing it in a video that was just a few seconds long?
You’re not alone: millions of people every day discover and buy products directly on TikTok without ever leaving the app.
In this guide, you will find the key steps and strategies to transform your community into customers by leveraging the integration of TikTok Shop and Shopify.
Are you familiar with the #TikTokMadeMeBuyIt trend?
It has over 90 billion views and perfectly demonstrates TikTok's power as a social selling engine, transforming authentic videos, livestreams, and content into real shopping experiences.
Relying on the link in bio or traditional ad campaigns is limiting and ineffective. With the native integration with Shopify, the journey from inspiration to purchase happens in seconds.
Using Shopify means choosing a constantly evolving partner that supports your sales with continuous updates, new features, and tools that are always aligned with market trends.
If you haven't considered it yet, this integration allows you to:
It's not just about selling more; it's about selling better. It's about turning curiosity into an immediate, seamless purchase, while also managing orders, catalogs, and payments from a single dashboard and analysing real-time data to understand what's working and what's not.
Ultimately, it means more simplicity for you and a smoother experience for your customers.
Here are the industries that have shown strong engagement and conversion potential within TikTok Shop:
TikTok Shop and Shopify integration is currently available in:
This expansion confirms TikTok as a pioneer of content-driven commerce, especially for fashion and retail brands.
Before integrating TikTok Shop with Shopify, here are a few steps to check:
Now, let's get to the steps for integrating TikTok Shop and Shopify!
Go to your Shopify Admin → Settings → Apps and Sales Channels → Shopify App Store, search for TikTok (the TikTok sales channel), add it.
After setup, in the Shopify panel you will find "TikTok" among the channels. Click on "Setup now" or "Start configuration." You will be prompted for some sections to complete: TikTok for Business, Business Center, advertising account, data sharing, company info.
Login in or sign in on TikTok for Business if you do not have one.
Connect or create the TikTok Business Center.
Connect/build the advertising account (Ads Manager) if you want to do campaigns.
Set the level of data sharing (standard, enhanced, maximum) according to your needs.
Generate or select the TikTok Pixel to track events on the site (views, added to cart, purchases).
Make sure it is properly installed in Shopify.
Upload the required documents (ID, tax ID, payment method) and verify your shop account. Then, check that your business address and legal info match what you registered on Shopify.
After your account and installation are approved, synchronise your products. You can choose to sync your entire Shopify catalog or just a few collections. Then, verify that images, descriptions, and prices comply with TikTok's guidelines.
Define shipping rules in the TikTok section (or use your Shopify rules), and make sure shipping times and returns are clear. We recommend checking that your order management process also supports orders from TikTok.
Review TikTok's policies for your region regarding prohibited products, returns, and privacy. Ensure your store complies to avoid rejections or suspensions.
Once synced, start making your products visible on TikTok Shop. If possible, use videos, livestreams, and shoppable posts to increase engagement. Create ad campaigns from Shopify or TikTok Ads using the synced catalog.
On TikTok, the loudest voice doesn't win; the most authentic storyteller does.
The golden rule? Authenticity. It's what turns a “like” into a sale.
Live shopping helps you promote your products. You can launch ad campaigns directly from Shopify, create engaging videos in a few clicks, and collaborate with influencers who speak to your niche audience.
Leverage TikTok Ads from Shopify. Launch ad campaigns directly from your dashboard. The app can even automatically generate engaging videos from your product images.
The TikTok app for Shopify automatically installs the TikTok Pixel on your store.
This tool tracks user behavior (views, add to carts, purchases) and allows you to create targeted ad campaigns while measuring your return on investment.
Here's why it's essential:
After connecting your accounts, the products in your Shopify catalog will sync automatically. You always have the option to manually manage which products are available on TikTok.
Yes, the integration between Shopify and TikTok Shop automatically synchronises your inventory. When an item is sold on TikTok, its stock updates in real time on Shopify.
Absolutely. TikTok is a very popular channel for dropshipping, and the integration with Shopify greatly simplifies order and inventory management.
If you have other questions, power2Cloud, as a Shopify Plus Partner, is ready to assist you and optimise your sales project.
We ensure an effective technical setup for accurate data tracking from day one. We also keep you updated on new features to help you seize every opportunity.
Contact power2Cloud to turn your online presence into a powerful engine for growth.