Have you ever thought of an assistant available at any time? Someone to share tasks with, simplify and speed up work to amplify results? It sounds like science fiction, but it's not.
INBOUND24, the three-day event organized by HubSpot, which took place in Boston for the last year before moving to San Francisco in 2025, showed us that it is not science fiction.
Of more than 200 new updates shared, Breeze, the Artificial Intelligence embedded in HubSpot, is the most striking one.
It's not just an assistant, it's your new super power,the one that will transform the way sales, marketing, and customer service teams work.
And the best part? You don't have to be a technology expert to use it. Breeze is designed to be intuitive and easy to use, so you can focus on what really matters -- growing your business.
Needless to say, the human touch will be indispensable to make a difference. The suggestion of Yamini Rangan, CEO HubSpot is to start "experimenting and co-creating." One should not be reluctant, especially not to get ahead of the competition.
Dharmesh Shah, Co founder and CTO HubSpot, in fact believes that "teams will increasingly be hybrid, made up of agents and AI agents."
"To use Artificial Intelligence you don't need to be Einstein". And we believe Andrew Pitre, Vice President of Product HubSpot.
In power2Cloud we started using Breeze from the first day it was announced in Boston, more than a breeze it is a real revolution... outstanding!
Here are the new features you can no longer do without.
If ChatSpot gave your work a leg up, Copilot will be more so.
You can talk to Copilot as you would to a friend. At any time the chat, integrated into the HubSpot interface, is ready to return instant responses, generate content, automate routine tasks, and find companies for your lead generation activities.
Copilot is also perfect for B2B strategies and is all fully integrated into your CRM.
We believe that Artificial Intelligence and AI Agents enhance the efforts and multiply the results of all teams, so they can make a difference especially in growing or lean companies.
Suggestions, revisions, and more become quick to receive, all it takes is the right prompt.
What does that mean in practice? That you have the ability to putautonomously artificial intelligence-based agents to work, you have one for every need:
Podcast
Landing Page
Case study
Post blog
But the news is not over. Resulting from last year's acquisition of Clearbit, also announced at INBOUND24 was Breeze Intelligence, a tool that identifies your target market, assesses the intent of visitors to your site, and allows you to easily enrich contact and business data directly within HubSpot.
Breeze Intelligence uses large language models (LLMs) and Artificial Intelligence to unify data from public sources, trusted third-party vendors, and the Internet to bring you the latest context about your contacts and businesses.
You know how many more opportunities?
Marketing Hub and Content Hub updates enable marketers to run comprehensive campaigns, from audience research to measuring impact more efficiently.
Main features include:
"HubSpot proves to be an outstanding platform, offering integrated functionality across all of its Hubs.
This ever-evolving ecosystem is increasingly powerful, simple and effective, an indispensable tool for the growth of any business," confirms Giordano Iovine, CEO of power2Cloud.
"Our motto Better together reflects our philosophy and choice of a SaaS ecosystem of which HubSpot is a part. Let's take a few examples with the partners we met at INBOUND24:
Centralizing all data allows you to make informed decisions and improve each customer's experience!"
Learn more about HubSpot's new features and integrations, make using the platform more powerful for your work with a HubSpot partner like power2Cloud.