Creating and maintaining an ecommerce storefront can prove to be a time-consuming and resource-intensive endeavor, where every step must be attended to in detail to ensure that the storefront represents your brand and products in the best way possible. From images to product descriptions, quality makes all the difference.
This is why Shopify has created a tool to simplify the processes of creating your product descriptions, helping you make your business better known in one click.
Shopify Magic is the text generator that was created to speed up and improve this process, saving you time and improving the quality of your descriptions.
Thanks to IA (artificial intelligence), starting from the information you provide about products, you will always have new suggestions and writing tips.
Shopify Magic functions thanks to LMM (Large Language Model) technology, a set of digital programs built to understand and reprocess human language.
The LMM can come in handy for many tasks, including translating text, creating paragraph summaries, and generating original content.
This mechanism exploits a series of algorithms to enhance learning through analysis of texts, books, articles, and web pages.
This feature supports eight different languages, although by default the original language is American English, which is why you may encounter idiomatic expressions that are not typical of the Italian language.In any case, you can edit any part of the AI-generated description to match your wishes.
Shopify Magic's text generation for product descriptions provides you with guidelines to succeed in having text that is as accurate and consistent with the product you are selling. The more information you put out, the more accurate the product description will be. In particular, there are some basic elements you should include to have better content:
Try multiple types of key phrases and details for each product and decide which description best reflects your brand.
If you have completed choosing the words to include within your descriptions, it is time to choose the register and style with which to write them.
Shopify Magic gives you the ability to set a tone for your content.
Choose a tone that is consistent with your brand and is in line with your target audience. Think about how you would present the product if you had to talk to your customers in person, what words you would use, and how you would approach it.
Shopify allows you to choose from six preset tones: Solidarity: the goal of this tone is to come across as empathetic and interested in wanting to solve the customer's problem. The vocabulary is direct and friendly.
If none of these tones represent the way you communicate, you can always choose to create your own. Enter the tone you like best and set it as the default for all products for which you create automated descriptions.
From your desktop computer you can have access to a number ofspecial functions that allow you to add additional elements within the descriptions.
In the dedicated panel you can specify the length of the paragraph, change the language from the default featured language, insert dialect expressions and emoji.
Shopify gives you all the tools to improve your e-commerce to manage it smarter.
Shopify's interface allows you to edit your content from both your desktop and your cell phone with the official app available for both Ios and Android.
The only difference is that, as we mentioned earlier, you can only access the special functions from your pc, but you can still safely use all the other functions of Shopify Magic from the comfort of your phone.
From desktop in the Admin part, go to the product section and click on the one you want to add the description to. Inside the text box you will see the Shopify Magic icon in which you can enter all the keywords and information regarding your product and finally the tone you want to adopt.
If you have already set a tone, the description will be generated automatically, but you can always choose to enter a different tone for that specific product.
Once you get a text that you are satisfied with, you can edit it further and save it as final.
From your phone go to the product section, select the item you want to add the description to and click on the Shopify Magic icon. Add the most relevant adjectives and features of your product, selecting one of the predefined tones or creating a custom tone.
With Shopify Magic you have the ability to generate multiple versions of a description and view them together at the same time, so you can compare them and choose the best one.Once you choose the perfect one, you can edit it and save it as final.
Shopify is attentive to its customers, so you can submit your feedback on the automatically generated texts, and suggest detailed changes on what you would like.
Shopify Magic adds to the many tools you already have at your disposal to put create and update in the easiest way your e-commerce.
Whether you are an individual entrepreneur, a small medium-sized business or a large corporation, the power2Cloud team is ready to guide you through the development of your site with the help of a knowledgeable, cross-disciplinary team ready to assist and support you all the way.
Contact us to open your e-commerce on Shopify!