power2Cloud at INBOUND 2024: AI, customer experience and HubSpot news

The countdown has officially begun. There are 4 days, 23 hours, 34 minutes and 7 seconds - as we write - until INBOUND 2024.

From September 18-20 we will be at theConvention Center in Boston for the fourth consecutive year along with marketers, sales and business leaders from around the world. Last year, about 11,000 attendees were registered. The annual event organized by HubSpot sold out again this year in no time. Expectations are always high and will surely not be disappointed. 

As a HubSpot partner, we look forward to diving into the latest trends and technologies for marketing and non-marketing teams to continue to accelerate our clients' strategies and make a difference in our consulting, set up, integration and training activities.

What is INBOUND 2024?

As we said, the annual event brings together leaders from the world of marketing, sales, and customer service for three days.

This year's lineup is set to bringover 200 speakers to the stage. The agenda ranges from Artificial Intelligence, customer experience and more. 

Most anticipated speakers include names such as Ryan Reynolds, Serena Williams and Kara Swisher, visionary leaders of innovative brands such as OpenAI, WHOOP, Disney Experiences and of course HubSpot also thanks to the contributions of Yamini Rangan (CEO), Andy Pitre (EVP, Product) and Dharmesh Shah (co-founder & CTO). 

What does the tennis queen have to do with an American film producer and journalist who has been covering the Internet business since 1994? The file rouge is to inspire change, to do so are always exceptional speakers, outliers. 

Hundreds of appointments of coaching and mentorship, sales leadership and strategy, as well as deep dive, demo and meetup will take place at the main stage.

Why participate in INBOUND?

Why participate in INBOUND? We believe a fantastic event for

• grow and discover new opportunities for professional and personal development through focused sessions packed with practical insights, including meetings with the Academy and the legendary Kyle Jepson;

• connect and network by joining a global community of marketing, sales and customer success professionals;

• being inspired by industry leaders to embrace new challenges with a different perspective;

• to have fun. Not only a top-notch immersive training experience, but also a one-of-a-kind entertainment moment.

At the frontier of marketing, sales and services. Customer experience beyond personalization

Among the INBOUND 2024 events we will take part in and look forward to most are those for 

• discover the best practices for unlocking the power of embedded data,

• data management to clean data and accelerate growth,

• reinventing decisions in a world of overload data,

• organizing custom data in HubSpot's Smart CRM,

• deepen the use of Artificial Intelligence for sales and marketing teams in HubSpot,

• success for an extraordinary customer experience,

• accelerating business growth through social,

• continue to learn more about what's new for HubSpot admins, 

• making a difference in a landscape where Artificial Intelligence is increasingly present,as content marketing has reinvented itself.

Artificial Intelligence certainly continues to be one of the driving topics to ensure customer experience beyond personalization and even more efficient processes. 

Many HubSpot releases throughout the year have eliminated the need for third-party tools. Did you know. From chatbots to content generation, Artificial Intelligence has revolutionized not only the marketing landscape but also the sales landscape, increasing the efficiency of teams.

The HubSpot AI: the latest features

Let's take a look together at some of the most interesting features built into HubSpot, in anticipation of INBOUND 2024 updates:

• Marketing and blogging with Artificial Intelligence. You can create posts and SEO in just a few clicks. Just enter a topic, select a target country and the blog where you want to post edit the tone and add a conclusion.

• Images and Metadata with Artificial Intelligence to help improve visibility and attractiveness of posts.

• Site Building with Artificial Intelligence. CMS Hub has evolved into Content Hub with which you can create landing pages, content, podcasts and more.

• Reporting with Artificial Intelligence. HubSpot introduces a reporting assistant that generates reports based on specific questions. This tool can create customized reports, providing a solid base from which to build further customizations.

• Emailing with Artificial Intelligence to create follow up and lead generation by customizing them to the desired recipient and tone.

• Customer Service with Artificial Intelligence to rewrite, expand or shorten posts. In addition, it can create a summary of conversations, facilitating the passing of information between teams

• Chatbot Powered by GPT. HubSpot has introduced an AI-powered chatbot that uses knowledge base articles and web pages to answer customer questions in real time.

Want to take your business to the next level? We are ready to help you achieve more with HubSpot.