Among the proposed plans for post COVID economic recovery, the government has come up with the National Recovery and Resilience Plan (NRP) that enables the country's green and digital development.
The NRP is part of the European Union's Next Generation EU program and sees funds of750 billion euros useful for economic recovery allocated. The government has earmarked an amount of resources of 46.3 billion euros to be divided the three different areas of investment:
If you operate in tourism, do you want to access these funds? Continue reading this article or contact our team now.
As you know the tourism-related economy has been one of those most adversely affected by the restrictions imposed for the pandemic. The World Tourism Organization has called 2020 "the worst year in the history of world tourism."
According to data provided by ISTAT in 2021 there was growth for the sector, but despite this, the numbers still remain far from those recorded in 2019 in the pre-pandemic phase.
NRP funds are concrete support for the sector and offer new opportunities for business strategies through new tools.
This initiative involves and will undoubtedly continue to involve many companies when we consider that tourism is one of the most developed sectors in Italy. According to data from the Bank of Italy, the sector generated more than 5 percent of national GDP and accounted for more than 6 percent of employment, suffice it to say that until 2019 Italy was among the five most visited countries in the world with 56 million tourists.
The government has established various calls for startups and companies with the aim of encouraging more investment for the development and recovery of the sector. Thus, the Ministry of Tourism has launched the SuperBonus initiative which provides for the allocation of 500 million euros to tourism entities such as:
From February 28 if you are among these tourism entities, you can apply to be eligible for the bonus.The allocated funds are distributed with 100 million euros in 2022, 180 million euros in 2023, 180 million euros in 2024 and 40 million euros in 2025.
With the SuperBonus you can apply for a mix of incentives under the NRP:
Consistent investments for accessing funds include expenditures on energy efficiency of facilities, securing earthquake-resistant systems, construction of thermal pools, activities aimed at digitization, and design expenses.
In the recovery of the tourism industry, digital plays a key role. The application of new technologies has become essential to adapt to an increasingly competitive post-pandemic market and meet the expectations of users.
Using tools that automate the management of reservations, cancellations, or refunds with ease and continuity on any channel, from Facebook to email, that allow you to leverage marketing automations to convey promotions, newsletters, and customize offers, optimizes resources and improves conversions.
Switching to secure, high-performance cloud solutions is critical to centralize data collection and protect sensitive information. The added value is felt by internal teams who can collaborate more seamlessly even when on the move, accompanying each user in interactions with your business without frustration and complexity. Analyzing purchase and behavior data naturally allows you to understand its needs in advance and personalize services.
Digitization performs an essential task, it acts as a real accelerator, which is why the Ministry of Tourism has decided to allocate part of the PNRR funds to digital investments.
The package earmarked for such measures for tourism entities includes a tax credit of up to 80 percent and non-repayable grants of up to 40 thousand euros. However, there are some exceptions:
What are the activities that can be funded? Let's look at them in detail.
The Ministry of Tourism has also indicated which investments for implementing or upgrading digital tools within the company are eligible for NRP funds:
Do you also want to invest in digitization and take advantage of PNRR funds for tourism? Rely on a partner like power2Cloud!
We work with various entities in the tourism industry such as tour operators, hotels, museums, conventions & incentives to name a few. We can follow you side-by-side and offer full services: we do consulting, migration, integrations, training and support. We have an ecosystem of partnerships with the best software to help automate, control and optimize your processes.
The power2Cloud team will help you migrate to VoIP switchboard, use a CRM to manage all contacts (B2B and B2C), organize omnichannel customer service tickets, secure e-mail, manage displays to convey promotions and information, and optimize your blog content, email marketing or ADS campaigns.
Here are some ideas for digitizing your business with the help of power2Cloud:
Want to know more about the cloud products and services offered by power2Cloud? Let's talk about it.