Multi-Storefront BigCommerce: maximize sales opportunities

In an increasingly competitive marketplace, the ability to reach and engage customers in innovative ways is critical to the long-term success of your business. 

When people talk about eCommerce they often mention a single storefront, perhaps dedicated to B2C, yet there is an opportunity overlooked by companies that deserves attention, that of the Multi-Storefront (MSF).

What is Multi-Storefront BigCommerce and who is it suitable for?

Multi-Storefront is a key feature offered BigCommerce, Open SaaS eCommerce platform, which enables companies of all verticals, sizes, and targets to have multiple online stores in a single platform. 

So you can create multiple eCommerce sites, each dedicated to a brand, with a product catalog and a customized marketing strategy, but all centralized and managed from a single dashboard.

With its flexibility, scalability and ease of use, Multi-storefront BigCommerce is the ideal choice. Let's look at some use cases. 

To whom is Multi-Storefront suitable? Definitely to

• multi brands, that is, companies that manage a portfolio of brands and want a Web site for each;

• serve multiple market segments, such as B2B and/or B2C;

• a international project if you sell in multiple countries and want a storefront for each, especially to customize payments, activities and information.

4 benefits of Multi-Storefront

Managing Multi-Storefront is a choice that power2Cloud encourages, for four main advantages:

• Market Expansion. With Multi-Storefront, you have the ability to grow in different market segments, geographic regions, or product niches through dedicated websites. Thus you can tailor your offering and message to meet specific needs, thereby increasing your sales opportunities and business growth potential.
• Personalization. Each market has its own buying preferences and trends. With the Multi-Storefront, you can customize every detail and create tailored shopping experiences for your customers based on their specific needs, thereby increasing engagement and loyalty while simplifying management.
• Efficient management. You can reduce costs by optimizing eCommerce operations. Leveraging integrations between your business tools will decrease ongoing maintenance costs and headaches. Don't underestimate another aspect. Managing multiple online stores might seem complicated, but with BigCommerce it's incredibly simple. The unified dashboard allows you to monitor and manage all your ecommerce activities from one location, saving valuable time and effort.
• Scalability. Whether you're at the beginning of your online sales journey or a well-established business, BigCommerce's Multi-Storefront is highly scalable and can grow with you. 

If needed, you can easily add new online stores or expand your presence domestically or abroad without having to resort to complicated or expensive solutions.

Improving efficiency and effort through a centralized system, whether it's adding a new product or updating prices, is possible and allows you to make better decisions. 

But that's not the end of the story. You can leveragethe eCommerce automation to enhance these opportunities by integrating for example BigCommerce to HubSpot.

power2Cloud partners with BigCommerce, our team can help you explore Multi-Storefront opportunities and guide you in comparing eCommerce platforms to choose the right one for you.