In the past few weeks we have traveled more than 15,084 kilometers, taking 7 flights, crossing 4 countries on two different continents. The home of power2Cloud has moved for a while to Boston, to "Inbound 2022," HubSpot 's annual conference and one of the world's leading marketing benchmarks.
Months ago we were invited as V.I.P. guests to the event directly from our partner, to closely follow software developments and exchange best practices, comparing ourselves with the best in the industry. After internal meetings and planning organized to better manage the projects and the many ongoing activities, we decided to go: attending "Inbound 2022" would have meant a lot to us and our clients.
We set out with the intention of refining our techniques, discovering every latest news and updating ourselves, to learn new applications of the methodologies we use every day.
The first stop on our trip was HubSpot's headquarters in Cambridge. We were warmly welcomed by colleagues and staff at the beautiful facility with whom, after a brief tour of the buildings, we discussed a variety of topics and various strategic issues.
Inbound 2022 immediately got into full swing: as we passed through the turnstiles, it was clear that this conference was going to be very special, extremely hands-on. For three days we delved into strategies and topics with colleagues, partners and experienced professionals in many different disciplines, studying on real use cases (including those of our clients).
The meetings and interesting insights were many, with international entities of the caliber of Google, Aircall, Atlassian, Amazon, LinkedIn, Reddit...
The program, packed with interesting panel discussions and speeches, featured distinguished guests Barack Obama, Viola Davis, Jane Goodall, Neil Patel, Glennon Doyle (New York Times), Emma Grede (Good America), TJ Adeshola (Twitter), Sam Parr (The Hustle), Parish Aggarwal (Google), Robert Chatwani (Atlassian).
The updates announced by HubSpot for its platform were not lacking: many and important.
CRM:
You can now configure right sidebar records in HubSpot objects (contacts, companies, deals and tickets)
New configurable activity types and activity buttons
Board card configuration tool ready
Marketing Hub:
Significant improvements to Marketing Campaigns
Native WhatsApp integration
Customer Journey Analytics
Simple marketing automations
Dedicated native integration of offline conversion events for ads
Product recommendations in marketing emails
Sales Hub and Service Hub:
Custom goals
Improvements in deal management
CMS Hub:
You can now use GraphQL in CMS Hub
New free tools are available
Operation Hub, development and data management features:
Significant improvements to data synchronization with ecommerce platforms
Quality improvements on data alerts and synchronizations
Development sandbox
Integration with GitHub projects.
A new tool for building cards on CRM timelines
Advanced error handling capabilities during imports
Mechanisms for validating data entered into properties
A new tool for overviewing data modeling in CRM
A Custom Object Builder that requires no code-side intervention
The Data Quality Command Center
New debugging capabilities
As if that were not enough, last but not least, we had the pleasure and honor to review and spend exciting moments with old and new friends such as Kipp Bodnar (HubSpot CMO), Kyle Jepson (HubSpot Senior Inbound Sales Professor), Valeria Baglieri(HubSpot Team Lead & Senior Channel Account Manager), María Dómine (HubSpot Principal Channel Consultant & Team Lead), Vanessa Oguchi (HubSpot Senior Partner Manager and HCT/Creator Program), Christina Garnett (HubSpot Senior Marketing Manager, Offline Community & Advocacy).
Inbound 2022 turned out to be a once-in-a-lifetime opportunity to grow and increase the quality of our services. We now look forward to sharing with you all the very exciting news that will shape the future of HubSpot, our companies, and all inbound methodology for marketing, sales, and service!
