How much time do you spend monitoring social platforms such as Facebook, Instagram, LinkedIn, Twitter? Extrapolating and consulting data to understand the performance of your campaigns to undertake better strategies?
Today we want to share an opportunity to optimize your resources and take your initiatives to the next level.
We understand that business touchpoints such as Facebook, Instagram, LinkedIn, Twitter,not to mention Pinterest, TikTok and those that have been depopulating in recent years,require extensive and onerous management, which is why centralizing and simplifying your work gives it a leg up.
More and more companies have multiple social channels. It's an investment many make to interact with their buyer personas, gather trending topics, and increase traffic to other platforms, such as the eCommerce site, but how much effort does this take?
Creating a social community offers significant benefits no one doubts it, you can interact with many users, profile them and study the customer journey in detail to improve communication and conversions. But let's face it, managing multiple channels, keeping them up to date and quickly analyzing campaign results is not as easy as it sounds, especially if you have to do everything at the same time.
If you also have multiple social channels to preside over, want to expand your audience, figure out which campaigns are performing well, optimizing your service or product proposition, keep following our tips.
We all know that socials such as Facebook, Instagram, LinkedIn and Twitter are a key tool for marketing, sales and service strategies. It is no coincidence that today they are taken for granted by businesses of all industries and sizes because they support brand awareness, lead generation and retention,
Presenting these channels is indispensable for interacting and communicating with potential and real customers, which is why we increasingly talk about omnichanneling.
We are here to simplify your work and make every interaction meaningful, no matter what channel you use to:
First and foremost, it is important to invest in tools that can lighten the team's workload and automate first-level processes.
Our advice is to control and manage all social networks, such as Twitter, Facebook, Instagram, and LinkedIn, from one software. In this way you can simplify the relationship with your users, expand reach, monitor communication progress for each individual platform or for all of them, schedule and customize content publishing in an effective and performing way.
With this little stratagem being consistently and extensively present on all profiles is possible without sacrificing your resources, in fact you can focus your attentions in curating your published content. For example, you can preside over social channels, schedule and share news, monitor performance, reactions, comments (especially negative ones) and continue to delight customers.
A single platform, which integrates with your social channels, allows you to improve business performance such as:
If you are looking for a platform that allows you to do all this, we have the solution for you: HubSpot!
Maybe you don't know that all-in-one marketing automation software, allows any organization to promote its business online through native integrations with Twitter, Facebook, Instagram and LinkedIn.
Have you ever heard of it?"
With HubSpot's Social Media Management Software you can not only publish or schedule sharing of posts in a fast and informed way, but you have the ability to do much more, for example you can:
In addition, with native linkage with CRM, users' social interactions are present and mapped within your contact database, so each team can see the context and history of each user to create valuable interactions.
Want to put the platform to the test? Choosing the most relevant users and data from social channels is easy and intuitive with HubSpot.
You can view the event history for each contact, giving the sales team, important information to make their efforts more effective, such as preferences on products and services made available, which social channel they come from, or how many times they viewed and interacted with a specific post.
HubSpot shows the complete history for each user: from the pages they view, to the emails they open and their status, to see if the user is a prospect, lead, customer or evangelist.
All marketing activities are also integrated with CRM, so you can monitor the number of contacts and customers social media has generated for your company by synchronizing HubSpot's "Contacts" tool to track and interact with prospects, leads, and customers.
You will also be able to create workflows through HubSpot to: send an email after a user interacts with a post or automatically open a deal in the business negotiation pipeline.
Social media management is certainly made easier because you can associate social posts with relevant marketing campaigns.
The tool on HubSpot allows you to tag related resources and content, so you can easily measure the effectiveness of your efforts and see how your social posts affect your marketing strategy.
With HubSpot, you can focus the team's energy and time on improving social media communication and tracking results to keep scaling.
With HubSpot's Social Media Management Software, business teams are able to better manage ongoing marketing campaigns, with a general overview of social easily managed from the same platform. You can also monitor mentions and keywords, which as always are saved in the CRM.
The right context can generate more ROI for your social media as well.
From HubSpot you can publish posts for LinkedIn, Facebook, Instagram or Twitter, link the channels to the company blog to automatically share articles on social with each new publication.
Think HubSpot also provides suggestions on the best times to launch a new post or schedule content with the best timing for your audience.
Let's move on to another important topic. Monitoring specific keywords for your team is effective for surfacing critical interactions and triggering alerts to notify the sales team when prospects mention a specific keyword on social. HubSpot comes to your aid here as well.
Social interactions through this tool are linked to real people in your CRM, so you can get deep context and prioritize the conversations that really matter.
If you think this is still not enough to choose HubSpot, we would like to add that with social reports you can compare the performance of all corporate social, such as campaigns and individual posts, in just a few clicks.
Don't forget that HubSpot integrates with your CRM: seeing the visits, leads, and customers that social media is generating for your business at any given moment can be useful to many of your teams.
What do you think? Shall we simplify your work together?