HubSpot B2B vs HubSpot B2C: choosing the perfect platform for your business

HubSpot B2B vs HubSpot B2C: companies often ask us whether HubSpot meets both needs. 

It is true that these are two distinct audience segments, but HubSpot CRM and all its Hubs are perfect in both cases. We'll confirm this right away without forcing you to get to the bottom of the article, but we want to explain why.

As Diamond Partner HubSpot we carry out hundreds of projects in EMEA, in different verticals and companies. 

In addition to the powerful opportunities of this platform, which has a fully integrated marketing suite and useful tools for sales teams and customer care, we can testify from our own experience that HubSpot meets the needs of companies operating in B2B through lead nurturing, automation marketing and customer lifecycle management. But at the same time it supports companies that have B2C users through lead generation, social management, and creating engaging user experiences.

No need to choose. With HubSpot you can take care of both targets contextually and with the same platform. Amazing isn't it?

The benefits of HubSpot for B2B and B2C

Next we come to the main opportunities that unite in HubSpot B2B and B2C:

• overall strategy and native integrations. Think of HubSpot as the heart of all your B2B and B2C activities. In HubSpot's CRM, you can enhance Company and Contact information, customizing properties according to your use case.

HubSpot integrates with many business tools such as ERP and sales channels to centralize data collection and automatically share it with teams, so you can make better decisions and deliver level service.

In short, you have at your disposal a tool (HubSpot is available via browser or via iOs and Android App) that helps you identify effective targets, perform extensive profiling, and thus offer your users valuable content and memorable interactions.

• content marketing facilitated. B2C content usually offers a lot of entertainment cues compared to B2B content, which, let's not forget, also indirectly asks for relevant information to make a purchase decision.

HubSpot is famous for inbound marketing that insists on creating valuable content (blogs, white papers, emails, posts, landing pages, webinars, promotions) to organically attract new leads and continue to retain current ones. An activity that you can pursue throughout the year regardless of paid advertising campaigns and that you can filter to see what converts the most.

• Artificial Intelligence for performing tasks and analytics. How much does it cost to produce new content? Or to remember the tasks that need to be done? Which leads are hot, which are cold? Which B2B or B2C customer no longer buys from my company? Which ticket is still open? Artificial Intelligence can help you speed up content creation, streamline workflows, and improve analytics on all the data. 

• omnichannel and simplified management.With HubSpot you can connect your social media, such as Meta and LinkedIn, most used in B2B, for high-performing campaigns. Analyzing the results will allow you to optimize your resources. From one platform you have a complete overview and you don't have to access every single channel. 

As you know, B2B users are in everyday life B2C users first, which is why they expect an effective experience with your company. They want to browse your product/service catalog from their mobile device, they want to chat, contact you on WhatsApp (HubSpot is integrated with this channel), on social, via email or through a form on your website. Play ahead by using a single platform!

• automations and customizations. Organizing workflows with HubSpot comes in handy, because a specific and defined action of a user, B2B and/or B2C, can be matched by a marketing or sales action, which happens in an automated and branched, yet customized way.

According to clicks on your site by a user (you can also create A/B tests), following an abandoned shopping cart, or even while sharing a business proposal to solicit a B2B order, you have everything under control, thanks to automatic notifications and follow ups.

• Sales pipeline always under control. The B2B buying cycle is often much longer than the B2C one, it can last months or even years, so it needs to be monitored. You need to value deals in negotiation and lost deals as much as abandoned eCommerce carts (HubSpot can be integrated with your sales channel such as BigCommerce, Shopify, WooCommerce...). Nurturing leads and continuing to retain your current customers is always the right choice.  

• no geographic limitation. With HubSpot you can profile the target audience for your sales or marketing activities, enhancing corporate role, but also to the language, if you market products and services worldwide.