How to integrate Google Workspace and HubSpot - power2Cloud

Every day we exchange copious amounts of data between emails, presentations, documents, business deals. How can you keep it all under control if you don't have secure, high-performance tools to support you?

When you talk about office automation, you can't help but think of Google Workspace, Google's suite that offers performant productivity and collaboration tools; while HubSpot is a leader in inbound marketing, thanks to automation and customization.

Today we want to dwell precisely on the integration between Google Workspace and a CRM such as HubSpot, a successful combination for any company, because it allows the full potential of each product to be used.

Office automation: why Google Workspace improves work and collaboration

According to Google, there are more than 5 million organizations worldwide already using Google Workspace. One of the main reasons is related to its versatility, this suite in fact can integrate with a large number of third-party services.

The tools made available by Google Cloud are perfect for all types of businesses (enterprises, entities, self-employed, associations, organizations in general), from the smallest to the most structured.

Your organization can simplify work and grow rapidly by using intelligent cloud-based applications to:

• Communicate. Make decisions quickly by easily setting Meet with colleagues who are in different locations (Gmail, Chat, Calendar and Currents).

• Create. Collaborate with any member of your team while simultaneously working on the same file from different devices, with all changes saved automatically. (Documents, Keep, Modules).

• Access. Store company files in a single, secure location accessible by the entire team with any device(Drive).

• Manage. Easily configure security settings, add or remove users, and control access to corporate data from any device.

In addition, the services are extremely reliable. The platform's technological infrastructure allows Google applications to be reachable at all times, while also avoiding any downtime for scheduled maintenance.

Google Workspace also is built on the basis of Google Cloud Platform, Google's systems framework that offers the highest standards on the market in terms of data security, following the "security-first mindset" model, security first.

HubSpot helps build deeper relationships with all users

HubSpot on the other hand is the marketing, sales and customer service software and includes a CMS and CRM that helps companies build deeper relationships with all users. An all-in-one platform with all the tools needed to improve business performance.

Thanks to HubSpot you can control a user's journey 360°, curating and refining its management at all stages of the process: 

• improving the quantity and quality of leads;

• manage in your own site independently;

• simplify all business processes;

• create marketing campaigns, through the use of landing pages, CTAs, forms and email marketing;

• use marketing automation tools;

• create reports to measure business performance;

• offer omnichannel support.

HubSpot's platform provides five Hubs, our team can help you activate a dedicated bundle or the one you need, according to your needs:

• Marketing Hub: get campaigns going, increase visits and conversions on site and/or social;

• Service Hub: use dedicated customer service features, facilitating ticket management across all your channels, immediately turn customers into promoters;

• Sales Hub: the progress of deals in your pipeline is clear, with clear and accurate information about each prospect;

• CMS Hub: manage the website, update information with ease via drag and drop;

• Operation Hub: synchronizes Apps, organizes data, and increases the power of automations via Webhook, custom code, and with the ability to schedule recurring workflows.

How to integrate Google Workspace with HubSpot to make the most of its full potential