In the previously article we talked about the cloud and the new opportunities this technology brings to your business. We want to pick up the topic, focusing on the potential of the Google Cloud Platform (GCP).
Has always been Google's goal to organize information and make it secure, universally accessible and usable. How? By easily accelerating digital transformation and the ability to improve the efficiency of every business through data-driven innovation.
Few production settings have an awareness of the potential offered by the analysis and processing of the data available to them.
Thanks to the system of the Google Cloud Platform it is possible to create cloud data banks exponentially increasing the capacity for analysis and prediction also thanks to Artificial Intelligence and Machine Learning.
All businesses that also work online - think of those in retail, financial services, eCommerce,streaming, training, but also those working in the public sector, health care, or the manufacturing sector - must offer a service that meets users' expectations.
They are also working in the public sector, health care, or the manufacturing sector.
A few seconds, for example, can make the difference between a customer buying and one abandoning the cart. In 53% of cases* site visits from mobile devices are abandoned if the page takes more than three seconds to load. This explains why speed rewards businesses by doubling revenue. (*Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016)
Performance is a key aspect of customer experience.
Scaling in an agile and fast way, thanks to applications, is necessary to respond to changes in demand, which can grow on special occasions (Black Friday, Christmas, sales) or in an uncontrolled way, as happened to many businesses during the pandemic.
The Google Cloud Platform is a functional tool for this need. In fact, Google's cloud computing platform provides tools and infrastructure services to create and host applications that are functional to your business and budget. You do not need to spend time, resources and professionalism to develop something that is ready to use.
Focus on your business, instead of servers that are running out of space or have slow response times. Google's hosted services are designed for processing, archiving and application development.
This also helps you reduce the costs of your IT team, thanks to a secure, scalable and performing platform that ensures you competitiveness and many advantages, such as those related to the security of your data. Even if a component stops working, Google automatically backs it up, so you will never be in a position to lose important data and you can always control infrastructure costs.
The pandemic has accelerated the shift from offline to online for both consumers and businesses.
In addition to shopping, new services such as Click and Collect (i.e., the ability to order a product online and pick it up in the physical store) have emerged, but what has also changed are consumer expectations:2 out of 3 now consider tailoring to their preferences to be a service standard.
In this new realignment, Artificial Intelligence and machine learning are recognized as a revolutionary technology for retail as well, yet they are still not a spending priority for companies.
With this in mind, how is it possible to keep up with the market and customer expectations?
We have tried to summarize some benefits of Google Cloud Platform services, with which you can:
In addition, you can analyze all your data easily and quickly:
You will understand that eCommerce today must be a flexible platform, it can no longer be created with complex monolithic applications that make it impossible to release new features quickly.
Why choose the Google Cloud Platform? Here are some good reasons to consider it a valuable ally for your work:
Performance and Scalability: Scalability and speed are the key features of high-performance computing (HPC). It accelerates completion time and turns ideas into breakthroughs and inspirations into products.
Reduced infrastructure and operational costs: the cloud is elastic and allows for the right scaling 365 days out of 365. It is a cost-effective investment because you only pay for what you use. You can reduce the costs generated by the IT team with consumption-based billing and not necessarily have a lot of resources for your projects.
Reliability: enhances the reliability and availability of applications, even during maintenance, providing continuity without downtime.
Agility to innovate: Quickly and easily deploy new applications and customer experiences.
Improve the customer experience: deliver personalized experiences in line with your customers' expectations.
More operational efficiency and security for your data and services with state-of-the-art automatic updates. Features include encryption of inactive and in-transit data as well as sensitive data with data loss prevention. Additional access controls prevent unauthorized access while protecting customer and financial data.
Do you want to get started right away too? power2Cloud, as a partner of Google Cloud in Italy, helps realities of all industries and sizes and offers $500 free credits to start your projects with the Google Cloud Platform.
We work side by side for your digital growth, promoting omnichannel, with a customer centric approach, improving internal processes and reducing operational costs with managed IT solutions that you can deliver even with limited resources.
Google Cloud Platform can be deployed with your existing technology, allowing you to work flexibly even in hybrid and multi-cloud environments without constraints, with security and continuous innovation.
Our certified team will provide you with executive support and the assistance you need to start a cloud project, let's talk.