A salute to summer and an opportunity to meet partners, clients and companies interested in digitizing their work tools to grow business and improve the customer experience.
Tuesday evening at the Palace of Portici, in the Chinese Room, a new Better Together event was held, organized by power2Cloud with Aircall and HubSpot.
Valentina Monguilò (Channel Partner Account), Giampaolo Buonaura (Aircall Account Executive) and Ivan De Vita (HubSpot Customer Success Manager) reached Naples to meet the realities of the territory, tell their stories and tell about a new way of working together.
Also significant was the presence of Ruben Santopietro (CEO and Founder) and Domenico Maschio (Growth Specialist) of Marketing Italia, who testified to the digitalization path undertaken with power2Cloud, to continue to support tourism marketing and business expansion activities.
The choice of the truly evocative location was possible thanks to the synergy between power2Cloud and MAVV, the Museum of the Art of Vine and Wine, with CEO and founder Eugenio Gervasio and Director Emilia di Girolamo.
At the end of the presentation, guests lingered in the outdoor spaces for apericena, accompanied by the notes of Zena Rotundi's harp.
"Although the verticals and goals are different it is true that users, whether B2B or B2C, today are looking for connections," explained Alessia Impagliazzo (Communication Specialist at power2Cloud). "What does that mean? A phygital approach, communications as personalized as the services and products received, but also the desire to recognize themselves in the company values, to belong to a community."
So not just purchases, but experiences that companies can make unique by learning to listen to each user and leave out no interaction.
The answer, as is often the case, is already in the question, because users tell their story in every abandoned check out, in every call, in every email, in every purchase made.
Centralizing and sharing data becomes strategic and necessary to understand what to offer and how."
Are today's companies using the data they collect? More importantly, how quickly do they analyze it?
"We talk about innovation 4.0, yet many are still working in silos: teams and tools are not integrated with each other, thus making work less simple and streamlined, to the detriment of the user experience. Yet it is possible to turn every tool into a productivity driver by choosing SaaS solutions that are scalable and seamlessly integrated with the entire work ecosystem. Whether it's the telephone switchboard, the CRM, the Team Drive, the eCommerce platform, because every interaction we collect from these channels, from requesting an invoice, to shipping a product, is part of the customer journey."
According to verticals, sizes, and goals, each organization can deploy its own team, strategies, and digital tools that enhance human capital, aiming for omnichanneling and automation of many activities.
"Listening, studying and solving every critical issue to address challenges and new goals, is the task of a digital partner like power2Cloud, which like a coach, whistle in hand, is concerned with supporting, training, flanking and accompanying each team in the adoption of these opportunities, to become even more impactful and productive.
Unlocking the untapped potential of every resource, every team, every reality, is as compelling as the new results that are possible to achieve together!"
Speaking of interactions, Giampaolo Buonaura, Account Executive at Aircall, emphasized the importance of phone conversations, inbound and outbound, and focused on the integration between the VoIp switchboard and the CRM of HubSpot, a famous software for inbound marketing.
Whether it is the fictitious travel agency "Ampitour," presented as a use case, or realities belonging to the eCommerce world, financial services, retail or other market verticals, the ability to call from any device, record conversations, monitor and manage tasks and teams, sharing them in real time, allows any reality to improve productivity and simplify work.
No one is excluded! This is not only true for the Customer Service team, which is accustomed to processing copious tickets, but also for those in marketing, sales, and operations.
"Saving clicks and manual, repetitive actions," explains Giampaolo Buonaura, "with error margins always lurking, is every employee's dream; exchanging smooth, constant and relevant interactions, every user's.
A partner like power2Cloud, can not only speed up the already simple adoption of the platform, but help every organization rethink workflows, allowing requests, notifications, calls and tasks to be routed to the colleagues in charge."
"In this new asset," continues Ivan De Vita, HubSpot Customer Success Manager, "the customer, or rather all users, are no longer the end goal, but the cog on which the growth of each company is based, with an approach that no longer considers interaction as a funnel, in a unidirectional way, but travels with a circular motion, with the power of the flywheel.
Attracting, engaging and delighting users is an activity that can be repeated over time, and is especially useful for continuing to retain customers, who might otherwise choose other competitors.
Avoiding silos and tools that do not communicate with each other also makes it easier to know one's weaknesses, why a site is not receiving contacts, why leads are not qualified, and what is the reason why tickets are being processed so slowly.
Thanks to HubSpot, with the all-in-one CRM and the Hubs dealing with marketing, sales and customer service strategies, customer satisfaction is tripled exponentially. HubSpot is, not surprisingly, a tool with many features and a large MarketPlace, but a unique soul, growing with organizations of all verticals and sizes.
To power2Cloud, which in just a year and a half is already a Platinum partner, the task of listening and gathering the needs of each customer, to work with integrations and customizations and an ecosystem of cloud solutions that together is even more powerful, as is already the case with Shopify, Aircall, BigCommerce, Jira, in addition to those already adopted by each company."
At the end, Marketing Italia's speech, symbolically summarized the shared reflections, testifying to the best practices of its business strategies. The digitization process, followed with power2Cloud, saw the integration of Google Workspace, with HubSpot and Aircall.
Marketing Italia is a client that represents excellence and an example of young entrepreneurship, not only for Campania, but for the Bel Paese, included in 2022 by Panorama magazine in the list of the ten most promising marketing companies in the boot.
"Our reality - to tell how an idea became an entrepreneurial project, Ruben Santopietro, CEO and founder Marketing Italia - has been engaged since 2016 in the promotion of Italian destinations, territories, cultures and excellence.
We realized that Italy lacked a promotion channel like Visit London and Visit Dubai, which abroad, promoted by institutions, were already gathering a large following.
After Visit Naples and Visit Venice, in August 2019 we launched Visit Italy, which continues to promote Italy around the world."
The numbers are more than encouraging and speak of a booming business and trend: more than 3 million followers, more than 500,000,000 views of video content, some prestigious awards and collaborations with institutions and brands such as Coca Cola, Vodafone, Turkish Airlines and Pastificio Di Martino.
"In the beginning, each team used an Excel file as a CRM," said Domenico Maschio, Growth Specialist at Marketing Italia, who believed in the project from the very beginning, "company cell phones for the contact phase and personal diaries to jot down tasks, reminders and appointments.
This naturally created big deficits in data collection and analysis, which were taken care of by as many as two resources!
Today, thanks to HubSpot Sales Hub we are able to securely and effectively manage master records, tasks and deals, through dedicated pipelines; while with the Aircall switchboard we follow the work of onboarding employees in real time, continuing to share documents with the Google Workspace suite and organize meetings between all teams quickly even if we are remote. We estimated a 15 percent increase in performance per employee."
Just talking about VoIp switchboard, CRM, helpdesk or any other workspace tool without considering an ecosystem is anachronistic today. Through integrations and with the right strategies, technology works in the service of people to reimagine processes, enhance every idea and take every business even further!