B2B and B2C eCommerce to grow your business. Follow the webinar! - power2Cloud

Ready to take your business in food & beverage (F&B) to the next level? Well, we have an exciting opportunity coming up for you! 

We are excited to announce that on April 23 at 12 noon:30 we will be hosting a webinar in collaboration with our partners BigCommerce and HubSpot, dedicated to a sector that is as promising as it is competitive, encompassing B2B (business to business) and B2C (business to consumer), but also manufacturing, distribution, delivery and many other realities.

While it's true that the perfect recipe for online sales success doesn't exist, it's also true that with the right ingredients and a super-tested process, you can not only exponentially boost your sales, but guarantee a perfect customer experience, simplifying the work of all your agents. 

How, we explain it to you in the company of Alfredo Esposito, Enterprise Account Executive  BigCommerce, Antonino Capozzi, Account Executive Mid Market Italia HubSpot and Ignazio Morici, Chief Marketing Officer power2Cloud, on April 23, sharing insights, trends, and solutions designed for you and your needs, so hurry up and register.

B2C and B2B for food eCommerce

On the occasion of the eCommerce Food held in Bologna we had already shared the predictions of the F&B, a vertical destined to reach staggering figures by 2027 witha value of as much as $140.42 billion (source BigCommerce). 

Do you also see a horizon of opportunity? Yet some companies are not yet considering opening new online sales channels or digitizing their processes, just because the revenue is already consolidated. 

More continue to focus on B2C, relegating B2B to offline. It is peculiar to remember that orders are still collected in an analog way, alternating between pen and paper, WhatsApp messages or sales phone calls, with non-centralized flows, which become difficult to manage, analyze and improve.

Then there is the case of those F&B companies that have layered custom platforms over time that are expensive to maintain, update, and integrate, so much so that teams are forced to adapt their processes to these platforms and not vice versa. 

To break the deadlock, and optimize ROI (Return on Investment), surely it is vital to carefully consider future choices, especially not to fall back into this loop.

Tools and processes that meet the challenges of food and beverage

We understand that the F&B industry has its own rules. 

Knowing the challenges of those like you who operate in this vertical is critical to providing real answers. In our webinar power2Cloud with Bigcommerce and HubSpot will offer new opportunities for improvement.

Let's look together at some of the focuses of your industry:

• performing eCommerce platform and TCO (total cost of ownership). Knowing the costs of an eCommerce project from start to finish may seem obvious, yet there are so many hidden, recurring costs that companies face.

• B2C and B2B order management. Dedicating to both targets can be a complex operation that requires different efforts, processes, and details in terms of pricing, volumes, delivery times, and payment methods.

• multi-list and multi-store front for new geographies, attracting new market segments and launching multiple brands, managing everything from one place.

• coupon code and advanced discounting mechanism. An intuitive and pleasant online shopping experience is critical to attracting and retaining customers. Flows related to coupons, discounts, and payments should be simple and personalized. 

• automation of processes. Optimizing resources must be strategic. Many manual tasks need to be automated, even with the help of artificial intelligence, to be relevant and timely at all times. 

• relationship with suppliers and customers.Managing copious numbers of suppliers and customers can be complicated and time-consuming, which is why business tools can help you build valuable interactions, leveraging the channels your customers love.

• real-time analysis and reporting to monitor your business performance, sales trends, identifying opportunities for improvement.

• connecting with tools and teams in marketing, sales, customer care, and operations. Sharing information is important to establish fruitful conversations among all teams; a marketing activity may be followed by a sales one.

• internationalization. There is a need to simplify the management of multiple markets, offering localized content, catalogs, and currencies certainly helps to improve conversions, win and retain specific markets.

• subscriptions. Managing subscriptions is crucial, both B2B and B2C. Today they are used in almost every industry and are profitable for customers and companies.

How to deliver value with an innovative food eCommerce platform 

We focus on the needs, but we also offer solutions, with a fully integrated eCommerce platform, even with your CRM, for all your orders and flows, B2B and B2C, if your company deals with both.  

Imagine, your customers can browse an online catalog with self-service resources available h24 and you can easily diversify product recommendations based on previous purchases, but also promotions and payments, leveraging through CRM integration automated communications to greatly enhance your business and your agents' work.  

Let's not forget thattrade is made up of people who are used to, and will increasingly be used to, browsing, making returns, sending products to carts at the click of a button. The market will not wait. 

power2Cloud, as a partner of digitization, wants to offer concrete insights for your work and to accompany you in an easy way in adopting these new processes.  

Some in the industry are already reaping the benefits in automatically synchronizing offline and online sales, inventory, and accounting, connecting abandoned carts and outgoing orders with relevant communications and a customized promotional engine.

If you are considering re-platforming your current eCommerce platform, to ensure performance and scalability, or to open new online channels for more widespread distribution, perhaps even on an international scale, then we look forward to seeing you at our webinar. Have you already completed registration to secure your spot?