In recent years, the growing importance on data protection and how it is used has turned a relatively neglected topic into a key component of online operations, both to respect the rights of every user and to avoid steep penalties.
Compliance with stringent regulations has become not only essential for operating in any market, at home and abroad, but also increasingly complex, in fact requiring a combination of legal and technical knowledge. That's why it is important to simplify this task and make use of partners and effective and reliable online compliance software.
Online compliance must be tailored to respect and reflect the operation of your technology platform; it must not over-inform or omit important clauses. Improvisations and copying and pasting from similar sites are not tolerated, as they could get you into trouble!
In this article we decided to compare two industry leaders, Cookiebot and iubenda. We will examine the key features that a compliance software should have and evaluate which one is best suited to your needs.
Whether you have a website, an eCommerce or an App, you are in the right place, power2Cloud as an iubenda and Cookiebot partner can support your company and your DPO in online compliance with data protection regulations, domestic and foreign.
Both solutions fully meet the standards dictated not only by the regulatory framework of the GDPR (General Data Protection Regulation) applicable to European users, but also the requirements related to non-European legislations such as California (CCPA - California Consumer Privacy Act), Brazil (LGPD - Lei Geral de Proteção de Dados) and Switzerland (FADP - Federal Act on Data Protection).
Cookiebot stands out on this front because of its ability to also make your platform compliant with current regulations in Virginia (VCDPA - Virginia Consumer Data Protection Act) and South Africa (POPIA - Protection of Personal Information Act).
When we talk about policies we mean all those documents that contain the information pertaining to the processing of personal data of users, the cookies, the terms and conditions of use of the site, service or app.
.iubenda offers a Policy Generator (Privacy Policy, Cookie Policy and Terms and Conditions) customizable with over 2,000 clauses, available in 14 languages, drafted by a trained legal team and aligned with major international regulations.
Naturally, any Policy, to be valid, must describe how your company collects personal data, what the purposes of processing are, listing any third-party services with which the data is shared, and other important legal details. Certainly these are not documents that can be improvised or copied from other sites or related platforms.
Cookiebot does not have a specific function for generating Terms and Conditions and Privacy Policy, but thanks to the Cookie Declaration it allows you to use cookies and online tracking in accordance with the latest regulations of European and international markets.
Policies on user data within sites, eCommerce or Apps are updated automatically so that we always have correct information, effortlessly.
A Consent Management Platform (or Consent Management Platform, CMP) is a system that websites or apps can use to manage users' consent to the use of technologies such as cookies and other tracking tools, in full compliance with privacy laws.
As of March 2024, with the introduction of Google Consent Mode V2, the adoption of a Consent Management Platform (CMP) has become mandatory for all online platform owners who want to continue using Google products (such as GA4, Google Ads, gtag and Google Tag Manager) without blocks or restrictions.
Cookiebot and Iubenda are both Google CMP partners integrated with Consent Mode V2 and Google Tag Manager.With these tools you can be sure to capture your users' valuable information while protecting and respecting their privacy at all times.
The consent log, required by regulations such as the GDPR, has long required documenting and saving explicit consents collected from users, such as through data collection forms on the site or log-in forms.
Consent must be "free, specific, informed, and unambiguous," so it is necessary to have a logbook that has certain technical requirements to demonstrate the lawfulness of data processing.
Warning, improperly registered consents may lead you not only to have to pay hefty fines, but also to the inability to use all the data collected.
iubenda has specific technology for the Consent Registry with software capable of storing different types (privacy, re-contact for marketing purposes, sales, etc...) and with the ability to export them in CSV format.
The CMP platform offered by iubenda is certified by Google, enables behavioral and conversion models for Consent Mode.
Cookiebot does not currently have a dedicated consent log service, but it does have a customizable, multilevel cookie banner for granular consent with soft-opt-in functionality to facilitate capture.
The Cookiebot CMP collects information in compliance with the new Google Consent Mode v2 regulation quickly.
Data protection regulations are constantly evolving, with updates aimed at better protecting users while online. For this reason, both solutions, as international market leaders, monitor and comply with each country's measures to be compliant with the regulations of the markets manned at all times.
iubenda knows how fast data processing, privacy and compliance laws change, which is why its team of attorneys and periodic scans of your site, eCommerce or App, offer alerts and updates to stay abreast of key international legislation, inform you of important changes and offer solutions at the click of a button.
Cookiebot is software that, within an ever-changing legal landscape, helps you deal with the legal complexities of the markets in which your business operates, with advanced, state-of-the-art scanning technology for automatic cookie and tracker detection, international customization for languages and regulations, and collection of valid consent with even clearer and more accurate communication.
Next we come to the tools dedicated towhistleblowing activities.
Whistleblowing (also whistle-blowing or whistle blowing) is the activity of a person, often an employee, who discloses information about actions or situations that occurred within a private or public organization that are deemed illegal, unethical, unsafe, or fraudulent.
In December 2023, Italy (for private companies with more than 50 employees)followed in the footsteps of many other countries by including a requirement for organizations to equip themselves with adequate tools to protect whistleblowers, to improve transparency and facilitate healthier corporate cultures.
iubenda offers dedicated tools for Whistleblowing activities, as opposed to Cookiebot which concentrates all its development forces in the CMP tool.
Cookiebot and Iubenda integrate with Google Tag Manager, Google Consent Mode V2, the IAB TCF 2.2 and, natively, with Wordpress.
Iubenda complies with the AAA level of the WCAG web accessibility standard.
Cookiebot, on the other hand, features native integrations with Hubspot and Umbraco as well as full support for the Global Privacy Control standard.
power2Cloudis a Cookiebot and iubenda partner and deals with:
A trained and multi-certified team can advise you on the best platform and plan for your needs.
Thanks to the in-depth analysis of the systems you use, we proceed to the correct and quick configuration of the most suitable solution, correcting any inconsistencies between the tools.
Naturallywe work in concert with your consultant or DPO,if you have one, and support entities of all sizes and verticals, from startups to corporate companies.
What are you waiting for? Make your site compliant now, contact us to learn more!