When the going gets tough, the tough get going. That's why the Tottenham Hotspur Stadium in London was the perfect place to get together for the BigSummit 2024 BigCommerce, in which power2Cloud also took part.
BigCommerce brings in multi-storefront, composable, B2B, artificial intelligence, omnichannel commerce and over 100 new features and integrations.
Goal?Reach more customers, improve conversions and reduce costs.
From MUJI to SNS, customer testimony BigCommerce was one of the highlights of a busy agenda.
Between updates, speeches, inspirational content -- valuable was the speech by Baroness Karren Brady CBE, a successful manager also in the world of soccer -- there was no shortage of hip hop performances, networking moments and women's empowerment with Smart Works Charity.
In a competitive marketplace that is constantly reinventing connections, interactions, and buying patterns, one thing is certain, every business is unique and unrepeatable, even if challenges and goals unite many stories. The rule for all is to be customer first.
"Innovation starts with the customer and understanding their goals," reiterated Troy Cox, Chief Product Officer at BigCommerce. "From the revolutionary updates on composable and our vision on BigAI to developments related to omnichannel, global selling, and B2B, everything we do is aimed at providing customers and partners with the flexibility to operate according to their specific needs."
Many of the brands present at BigSummit 2024 in fact recounted replatforming as a time to address customer needs rather than technological issues. Some have even chosen and exploited the potential of BigCommerce while leaving the old graphical interfaces unchanged, so as not to disrupt users' navigation between site pages.
While some think only of an online storefront for B2C to multiply conversions and efficiency, many want to take advantage right away of the potential of a sales platform that is ready to meet many other use cases.
With BigCommerce multiple storefronts designed by target audience (such as B2B and/or B2C) continents and countries, in fact, simplify and accelerate widespread and global expansion through advanced localization capabilities and unique payment experiences, while control remains centralized from a single backend.
But let's start from the beginning, from creating an online storefront.
Compared to off-the-shelf SaaS options, the use of headless has always allowed for building unique brand experiences, with significant costs (related to design, planning, implementation, and management) and risks.
BigCommerce, with its Open SaaS eCommerce platform, has revolutionized this paradigm by offering modern, composable solutions(Catalyst)making front-end content management even easier(Makeswift).
"Catalyst," testified during the event Kabeer Chopra, co-founder and CTO of Burrow, client BigCommerce, provides a much better performing starting point for new modular storefronts and development tools, so that existing Next.js storefronts can be incrementally improved.
On Burrow's Next.js site, we were able to migrate our storefront to use Catalyst over time, starting with our busiest pages such as product listing pages. At each stage, we have seen developer productivity and performance of our site increase dramatically."
Among the new features announced at BigSummit 2024 certainly is the B2B Edition BigCommerce. To meet the needs of enterprise companies, BigCommerce will make open source the popular B2B Buyer Portal, which provides all the tools to optimally manage B2B customers.
Manufacturers, distributors, wholesalers, and other companies will thus be able to create tailored B2B Buyer Portal applications, minimizing the cost of solving complex B2B challenges specific to their industry.
But it doesn't end there. Another BigCommerce trump card is definitely Feedonomics, the world's leading full-service feed management solution, with which companies can easily synchronize their data to streamline sales across all channels.
Thanks to timely updates for key attributes such as inventory and pricing, you will not only be able to ensure a superior shopping experience for your customers, but prevent failed listing approvals, overselling, and account suspensions.
If omnichannel selling is now a necessity, we are confident that instant commerce will unlock additional revenue from leading e-commerce marketplaces and delivery apps.
Buy online and pick up in-store or receive same-day delivery to your home will continue to be so convenient and immediate that it will accelerate time-to-market through simple integrations and optimization of all data to increase performance.
As partners of BigCommerce and online sales projects, we know that not only the technology matters a lot, but also the effort of the teams and the value of the services delivered. Other strategic capabilities presented by BigCommerce are related to Artificial Intelligence.
What can you do. Publish SEO-optimized product descriptions; predict the future value of new customers by determining which advertising strategies attract the most valuable customers in the long run (native Google BigQuery integration of BigCommerce, BigAI Predictive Analytics, a new BigQuery machine learning starter kit), but also increase average order value and conversion, for example by showing highly relevant and personalized product recommendations in real time (native integration with Google Retail AI).
Also new passwordless payment solutions, such as those from PayPal, are playing a leading role in conversions and compared to competitors. BigCommerce has enabled more advanced features and customizations based on artificial intelligence, including the ability to create more targeted promotions, discount options, and greater levels of flexibility and granularity for product targeting.
Progress does not stop, let's build it together! We are ready, are you?